The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Nature is Wild Unic, unveiled in 2019, is classified as a feminine fragrance, rooted in the fruit family. Created within the Naturals collection and available in eau de parfum.
Produced in France, and you can feel it in every note. A rich, layered composition that reveals itself differently depending on your mood and the time of day.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The scent of Nature is Wild unfolds as a cohesive olfactory arc, where notes flow without rush and without gaps. The creative approach of Unic is clear in the way notes appear and fade. No excess details, only what works, and the composition keeps a clear direction. Eau de parfum emphasizes the depth and body this composition needs.
In a unified mixed pyramid the opening appears as one connected movement with a pulsating fruity mood: Carrot, Forest Berries and Grapefruit. Here 3 notes sound as one coherent layer, creating playful berry energy that reads as cohesive from the start.
The deeper layers are felt as a continuous motion from lift to depth, which keeps the fragrance coherent.
The gender direction is feminine, which sharpens how the fragrance is perceived.
From the group perspective the profile is anchored in Fruit and Citrus. Within olfactory families the fragrance belongs to Fruit.
Overall Nature is Wild reads as a cohesive composition — the start forms character, the heart develops the core line, while the drydown anchors the memory. These are the fragrances best judged through real development.
| Gender | Female |
| Brand | Unic |
| Segment | Massmarket perfumery |
| Country | France |
| Website | http://onivo-cosmetics.com/unic.php?lang=en |
| Year of production | 2019 |
| Status | Produced |
| Concentration | Eau de parfum |
| License holder | Onivo Cosmetics |
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