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Home Fragrances H&M The Singles H&M Berries
Bottle photo H&M
Image H&M
Eau de toilette

H&M H&M Berries

Gender image: Unisex
Gender:
Unisex
Segment image
Segment:
Lux perfumes
Fragrance information:

Identity and Release History

H&M Berries is a fresh and playful unisex fragrance released in 2018 under the H&M brand.

Often, when talking about H&M perfumes, many imagine simple, affordable scents in the cosmetics section.

However, the perfume history of this Swedish fast-fashion giant is a fascinating example of how a fashion retailer managed to create full-fledged perfume compositions.

H&M Berries is part of the The Singles collection, which offers stylish and affordable fragrances for everyday use.

This perfume is presented in the Eau de Toilette concentration, making it light and gentle, perfect for those who prefer fresh notes.

Pyramid and Development

The H&M Berries fragrance is built around bright and juicy fruit notes, with an emphasis on Wild Berries.

The composition belongs to the Fougère and Fruity families, combining the freshness of greenery and the sweetness of berries.

When applied, the fragrance develops gradually, creating a playful and attractive impression that stays with you throughout the day.

Positioning and Wearability

H&M Berries is a Unisex fragrance, suitable for both men and women.

Its Middle sillage means that it is not too intense, but balanced enough for the office, meetings with friends, or everyday wear.

The Eau de Toilette concentration provides a light and fresh feeling that doesn't overload the sense of smell.

If you like H&M Berries, you might also appreciate similar fragrances, such as Victoria's Secret Pink Sweet & Flirty, Bath and Body Works Into the Night or Bershka A Perfect Essence May Not Exist, But You Make It Perfect., which also offer sweet and fruity notes.

Authors and Influence

The creation of H&M Berries involved the talented perfumers Nisrin Grillet and Olivier Pescheux, whose experience in creating affordable and high-quality scents helped bring this project to life.

Their involvement highlights H&M's commitment to creating a full-fledged perfume line that reflects fashion trends and the brand's accessibility.

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Key fragrance characteristics

Better suited for:
Men and women (unisex)
Middle fragrance longevity

The fragrance has medium longevity and lasts on the skin for about 5-6 hours, gradually revealing its notes and leaving a pleasant impression

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Sillage
Middle

It can be felt in close proximity, but does not attract the attention of those around you

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Style
Everyday

The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences

Everyday
Concentration
Eau de toilette

A light and elegant fragrance with harmonious richness—the perfect balance between the depth of eau de parfum and the freshness of cologne

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Image
Fragrance seasonality
Spring - Summer

Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days

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Perfume information

Description of the composition

The H&M Berries composition is centered on the key note Forest berries, which gives the fragrance a bright and juicy fruit base.

This note belongs to the Fruit group and creates a feeling of freshness and natural sweetness.

In the fragrance pyramid, forest berries dominate, offering a direct and casual impression, without complex chords or deep base notes.

This approach makes H&M Berries an ideal choice for those who appreciate simple and cheerful fragrances, suitable for any season and various scenarios.

Perfumers

Gender Unisex
Brand H&M
Segment Massmarket perfumery
Country Sweden
Website http://www.hm.com/ru/
Year of production 2018
Status Produced
Concentration Eau de toilette

Popular fragrances by the brand

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3.5
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3.6
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3.2
H&M H&M Rue Crémieux H&M H&M Rue Crémieux
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H&M Ruby Pomegranate H&M Ruby Pomegranate
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H&M Vanilla Malagasy H&M Vanilla Malagasy
3.8

Composition pyramid

Note photo Forest Berries
Forest Berries

Mixed notes

Forest Berries

Families

Family Fern Fern
Family Fruit Fruit

Fragrance characteristics

based on 5 opinions
Chords
Relevance
Dosage
Perception
Appearance quality
Similar
Persistence
The persistence of a fragrance is determined by how long it can be felt. It is a characteristic associated with ingredients that evaporate slowly. Persistence depends on the physical properties of the perfume ingredients—mainly their volatility and environmental factors such as temperature and humidity.
Persistence
Medium (2 to 5 hours)
3
Sillage
Imagine a light cloud of fragrance that, like an aeroplane trail, remains in the air after your appearance. This is the sillage - a subtle or vivid imprint left by the most diffuse element of a perfume composition. The sillage can be almost invisible when it is felt only by you and those around you. Or it can be so expressive that its presence is noticed even long after you have left.
Sillage
Medium
3
Complexity and depth
The complexity of a fragrance is the number and variety of notes that create a unique composition. A complex fragrance contains many different notes that reveal themselves on the skin. The depth of a fragrance is the richness and intensity of the fragrance. Fragrances with a deep composition include heavy and powerful notes that stay on the skin longer and affect others over long distances.
Complexity and depth
Medium and varied
2
Gender
This scale depicts gender focus and demonstrates how the brand positions the fragrance - as masculine, feminine or universal.
Male
20%
Unisex
60%
Female
20%
What kind of event
Date
17%
Wedding
0%
Sport
17%
Sleep
0%
For party
0%
For every day
17%
Sex
17%
For Holiday
17%
Theatre
0%
Office
17%
For what time of year / season
Winter
Winter
0%
Spring
Spring
40%
Summer
Summer
50%
Autumn
Autumn
10%
For what style / mood
Casual
50%
Gala
0%
Classic
0%
Avant-garde
0%
Romantic
0%
Sporty
50%
For what age
under 18
22%
18-25 years old
22%
26-35 years old
22%
36-45 years
11%
46+ years old
11%
Any
11%
On the skin
The optimum amount of atomisation on the skin is the balance at which the fragrance reveals itself in its entirety and sounds its best.
Spot
0%
Enter the cloud
33%
1-2 atomisations
33%
2-3 atomisations
33%
3-4 atomisations
0%
4-5 sprays
0%
Where is the best place to apply the fragrance?
The best places to apply a fragrance are the areas where it will reveal itself most fully and create the most vivid impression.
On the chest
0%
On the wrist
33%
On the knees
0%
On the back of the neck
33%
Behind the ears
33%
On the elbow
0%
On the abdomen
0%
On the back of the hand
0%
On clothes
0%
Не могу оценить
0%
On clothing
The optimum amount of atomisation of the fragrance on clothes, at which it reveals the best quality of the fragrance.
Spot
0%
Enter the cloud
33%
1-2 atomisations
33%
2-3 atomisations
33%
3-4 atomisations
0%
4-5 sprays
0%
Associations
Perfume associations are the emotions and images that pop into the imagination when you perceive its unique notes and accents
Freshness
33%
Exoticism
0%
Luxury
0%
Euphoria
0%
Passion
0%
Joy
33%
Calm
0%
Excitement
33%
Sadness
0%
Despair
0%
Effect
Fragrances can attract attention and evoke positive emotions, others can leave neutral, and others can cause negative associations and repel people.
Effect
Pleasant and unobtrusive
3
Intensity
The intensity of a fragrance is like its ‘volume’, the degree of intensity and strength with which it is felt around you or on the surface.
Intensity
Moderate
2
Bottle
Bottle
High quality
4
Spray
Spray
High quality
4
Packaging quality
Perfume bottle packaging quality is about protection and aesthetic appeal, including strength, reliability, design and materials. High quality ensures the safety and security of the product, a good first impression and attractiveness
Packaging quality
High quality
4
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A Perfect Essence May Not Exist, But You Make It Perfect.
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Bershka
Eau de toilette
Similarity according to users
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Acqva e Zvcchero
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Pro Fvmvm Roma
Eau de parfum
Similarity according to users
25%
Cassis de la Forêt
Cassis de la Forêt
Alkemia Perfumes
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Similarity according to users
25%

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Fragrance trend

Reviews
Average rating
3.4
5 ratings
5 comments
5
0%
4
40%
3
60%
2
0%
1
0%
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4/5
4
The smell reminds me of kissel or compote made at home. The scent, though simple, still evokes pleasant feelings, so natural. But the longevity leaves much to be desired
3/5
3
The scent disappointed. It seems flat and cheap, like synthetic plastic. If these are wild berries, then only in the form of a child's lip gloss. Overall, completely unimpressed, too cloying )
3/5
3
A strange scent, to be honest. Blackberry, raspberry, and currant - sounds nice, but in reality, it's clearly something synthetic. Reminds me of those toy bottles from Yves Rocher, I can't shake that feeling. I think it was a "blackberry" scent, but I'm not entirely sure 🤔
4/5
4
Honestly, I liked this perfume. Yes, it really does resemble packaged berry fruit drink. But in the cold, it unfolds so pleasantly, leaving a trail as if gently touching the skin. There's something sweet and subtle about it, but there's still a feeling of some sadness
3/5
3
The wild berry scent turned out quite bright, but with a slight chemical undertone, reminiscent of fruit drinks. Overall, not too bad. The bottles look like they're aimed at young people, and the price of 6 euros is quite acceptable for most 🍓
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