Shalimar: the history of the first amber fragrance
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V Canto launched Posi in 2019 — and it was a brilliant move. By character, a unisex fragrance drawing from the chypre and east families. Conceived and brought to life by perfumer Paolo Terenzi. A perfume extract — light-footed, but utterly unforgettable.
The birthplace of this fragrance — Italy, a place with a refined nose. A rich, layered composition that reveals itself differently depending on your mood and the time of day.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
The most concentrated form of perfume with a deep, multifaceted composition, exceptional durability, and an expressive trail
Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months
The note pyramid of Posi unfolds as a continuous scent journey, where notes flow with precision and warmth. The style of V Canto is clear in details that define the fragrance identity. Every decision feels deliberate, and the structure feels complete all the way through. Perfume extract emphasizes the right density and pace of development.
The olfactory framework is driven by these accords: Citrus, Floral, Musc and Wood forming a compact and readable structure. Background accords such as Amber and Spicy enrich the profile without taking over. The gender direction is unisex, which sharpens how the fragrance is perceived.
At the opening of the pyramid you catch invigorating sunny opening notes: Bergamot, Lemon, Rose and Saffron.
In the middle phase you notice Ambergris, Geranium, Nagarmotha and ylang-ylang carrying a softly spicy direction.
From the group perspective the structure relies on Citrus, Floral, Spicy and Ambery. The framework further includes Wood, Whiteflower, Earthy / Mossy and Musk. At family level the composition sits in Chypre and East.
Overall Posi reads as a cohesive composition — the start forms character, the central phase adds depth, and the base secures the trail. This is the type of composition best experienced on skin.
| Gender | Unisex |
| Brand | V Canto |
| Segment | Niche perfumery |
| Country | Italy |
| Website | https://www.vcanto.com |
| Year of production | 2019 |
| Status | Produced |
| Concentration | Perfume extract |
| License holder | Cereria Terenzi Evelino S.R.L. |
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