The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Urban Men joined the Yes! Cosmétics portfolio in 2020. A masculine fragrance rooted in the spicy and wood families. Concentration — eau de cologne: exactly what it needs to be.
The birthplace of this fragrance — Brazil, a place with a refined nose. Urban Men Yes! Cosmétics — the choice of those who appreciate depth and character in every detail.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences
A fresh and light fragrance with a concentration of fragrant substances up to 5% according to French standards, giving a feeling of purity and coolness
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The scent of Urban Men is built as a continuous scent journey, where layers reveal themselves with precision and warmth. The creative approach of Yes! Cosmétics is evident in details that define the fragrance identity. Every decision feels deliberate, and the structure feels complete all the way through. Eau de Cologne emphasizes a balanced rhythm of unfolding.
At olfactory-group level the structure relies on Citrus, Green, Spicy and Aromatic. It also reaches into Floral, Balsamic, Sweet and Wood. At family level the fragrance belongs to Spicy and Wood.
From the first breath you sense radiant lemon-bergamot top notes: Bergamot, Lime and Tea.
At the core of development you detect Anise, Basil, Black Pepper, Nutmeg and Rose keeping a warm-spicy direction.
The accord architecture is driven by these accords: Aromatic, Citrus, Gourmet and Floral without random overlap. Additional accords such as Wood and Spicy expand the olfactory volume in the background. The gender direction is masculine, which sharpens how the fragrance is perceived.
In summary Urban Men sounds complete from start to finish — the first stage creates momentum, the middle layer carries the identity, and the base secures the trail. These are the fragrances best understood in wear.
| Gender | Male |
| Brand | Yes! Cosmétics |
| Segment | Massmarket perfumery |
| Country | Brazil |
| Website | https://www.yescosmetics.com.br |
| Year of production | 2020 |
| Status | Produced |
| Concentration | Eau de Cologne |
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