The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
In 2016, Spanish fast-fashion giant Zara, in collaboration with legendary perfumer Alberto Morillas, launched a fragrance that instantly won men's hearts.
Zara Impact Masculin is an eau de toilette belonging to the citrus and woody fragrance families.
Created for confident men, it has become a true reflection of today's dynamic pace of life.
This is a men's fragrance for those who are not afraid to make a statement. Thanks to its very strong sillage, Impact Masculin leaves a vivid impression—you will be remembered.
An ideal choice for active daytime occasions, from business meetings to walks around the city.
If you enjoy similar citrus-woody compositions, take a look at these comparable fragrances: Creed Silver Mountain Water, Dior Tendre Poison, and Aerin Aegea Blossom.
The combination of Zara's accessibility and the expertise of Alberto Morillas makes this fragrance a unique offering on the market.
Impact Masculin energizes, lifts your mood, and provides a feeling of freshness throughout the day. And if you would like to learn more about the company, visit the brand's official website.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences
A light and elegant fragrance with harmonious richness—the perfect balance between the depth of eau de parfum and the freshness of cologne
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The Impact Masculin fragrance pyramid is built around vibrant citrus accords. The top notes feature juicy bergamot and sweet orange.
At the heart of the composition, delicate mandarin and refined neroli unfold, while the base is composed of warm sandalwood and sensual musk.
This energetic yet enveloping blend offers a feeling of comfort and confidence.
| Gender | Male |
| Brand | Zara |
| Segment | Massmarket perfumery |
| Country | Spain |
| Website | http://www.zara.es |
| Year of production | 2016 |
| Status | Produced |
| Concentration | Eau de toilette |
| License holder | Inditex |
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