Brand «Alex Simone»

Born under the gentle sun of Monaco in 2017, the perfume house Alex Simone is an ode to Mediterranean elegance and personal stories. Its founder, entrepreneur Eric Russo, commemorated his grandparents by combining their names—Alex and Simon—into the sonorous name of the brand. From the outset, the brand presented itself as a representative of exquisite niche perfumery, where each composition is an emotional snapshot, imbued with the light and scents of the French Riviera.

Philosophy and Style: The Butterfly Legend

The DNA of Alex Simone is serene luxury, refinement, and airiness. These qualities are visually embodied in the brand's signature element—the elegant butterfly adorning each bottle. For Eric Russo, the butterfly symbolizes transformation, lightness, and elegance, perfectly reflecting the spirit of the Côte d'Azur. The house's philosophy lies in creating memory fragrances that transport you to a villa terrace overlooking the sea, a blooming orange grove, or an evening stroll along the promenade.

To bring these poetic images to life, Eric Russo turned to a master with an impeccable reputation—perfumer Jean-Denis Saisse. This union of business vision and perfumery art proved incredibly fruitful. Saisse, known for his work for many prestigious houses, managed to capture the subtle Mediterranean aesthetic and translate it into the language of accords, creating the first and most famous collection of the brand.

Collections: A Journey Along the French Riviera

The debut line, presented in the year of foundation, is aptly named French Riviera. The six fragrances in it were conceived as a chronicle of one perfect day on the coast, from the cool morning to the velvet night. Each bottle is a separate chapter of this story, filled with recognizable yet exquisitely presented notes of the region: citrus fruits, sea breeze, white flowers, spicy herbs, and warm wood.

Two years later, in 2019, the brand presented an evolution of this concept—the collection Les Parfum Absolu French Riviera. These are richer, deeper, and longer-lasting interpretations of the iconic compositions of the first line. In them, the key accords unfold with new strength, and the overall palette becomes denser and more sensual, as if the setting sun intensifies all the colors of the day.

The Best and Most Popular Alex Simone Fragrances

Getting to know the house logically begins with its bestsellers. The signature scent and, without a doubt, one of the most beloved fragrances is Villa Simone—a fresh, watercolor bouquet of citrus and jasmine, embodying a serene morning in a private villa. Its more passionate version, Villa Simone Parfum Absolu, emphasizes the intoxicating jasmine, adding sensuality to the composition.

Equally popular is Tellement Bleu—a true hymn to the blue sky and sea of Monaco, where marine notes intertwine with the scent of orange blossoms. Its absolutized version, Tellement Bleu Parfum Absolu, enhances the floral part, making the image more romantic and voluminous.

For those who appreciate cozy, almost gourmand accords, the warm and seductive En Terrasse with notes of fig and sandalwood was created. And its version En Terrasse Parfum Absolu becomes even more woody and calming. The evening side of the Riviera is represented by the luxurious and spicy L'Incitation, and the exquisite rose in the heart of Apres Vous (and its denser version Apres Vous Parfum Absolu) speaks of impeccable French manners.

Who Should Wear Alex Simone Perfumes

Alex Simone perfumery is a choice for sophisticated connoisseurs who seek not just a fragrance, but an atmosphere and a story. It is perfect for those who adore Mediterranean aesthetics, value the intimacy of niche brands, and are attentive to details. The house's compositions are distinguished by high longevity and evolving sillage, especially in the Absolu line. These are fragrances for special moments, romantic dates, seaside vacations, or for those days when you want to feel part of the elegant world of the Côte d'Azur without leaving the city.