Brand «Gallivant»

DNA of the brand Gallivant: a journey in a bottle

Gallivant is a British niche brand, born in 2017 from a passion for travel and urban discoveries. Its founder, Nick Steward, former creative director of the legendary house L’Artisan Parfumeur, decided to create not just perfumery, but portable emotional maps of the world's most inspiring cities. Steward's departure and the sale of L’Artisan Parfumeur to the Puig group marked the starting point for his own, very personal project. The concept of Gallivant is a rejection of big names in favor of intimate, accessible stories, packaged in convenient 30 ml bottles. The brand positions itself as an "affordable niche," bringing quality authorial perfumery closer to a wider audience.

The philosophy of Gallivant is not tourist postcards, but an immersion in the atmosphere, sounds, and smells of urban outskirts, creative districts, and places where the true heart of the metropolis beats. Each fragrance is an exploration, an attempt to capture the spirit of a place through the prism of memory and sensations.

Architects of scents: Gallivant's perfumers

To bring his urban ideas to life, Nick Steward attracts talented and often young perfumers, giving them creative freedom. Masters such as veteran Ralf Schwieger (who gifted the world cult fragrances), talented Italian Luca Maffei, subtle stylist Nicolas Bonneville, as well as experienced Karine Chevallier and student of Bertrand Duchaufour Giorgia Navarra participated in creating the collection. This constellation of talents allows each city in the collection to sound unique, while maintaining the overall intimacy and wearable character inherent to the brand's handwriting.

City collection: where to start getting acquainted

Gallivant has one key collection, but what a collection! It is a constantly expanding anthology of urban portraits. All fragrances are unisex, emphasizing the idea of freedom and personal perception. You can start the journey with bestsellers loved by critics and the public. The cult Berlin by Ralf Schwieger is a cool, almost architectural image of the city with notes of bergamot, cedar, and incense. The sunny and fruity-floral Tel Aviv captures the spirit of the Mediterranean. The denser and spicier Istanbul is a journey to an oriental bazaar.

For lovers of bright contrasts, Brooklyn with its mix of coffee, leather workshop, and greenery is ideal. And the composition London, created by Giorgia Navarra, was a finalist of the prestigious Art and Olfaction Awards in 2018, indicating high recognition in the niche community.

Handwriting, awards, and interesting facts

The style of Gallivant is wearable, moderate-lasting fragrances created for daily use, not for stunning others. They are intellectual, atmospheric, and often built on non-obvious chords. The brand does not strive for gigantomania, releasing 1-2 novelties per year, making each one a carefully thought-out event. For example, the fragrance Los Angeles by Luca Maffei won the Pure Beauty Awards in 2020.

An interesting fact: besides the city series, Gallivant experiments with individual themes, as in the fragrance Bukhara, dedicated to the ancient Silk Road. The brand also pays attention to ecology, using recyclable packaging and bottles with a high content of recycled glass. To distinguish an original Gallivant, look for minimalist but quality design: matte bottles with embossed logos, sturdy cardboard boxes, and clear printing. Every detail speaks of attention to aesthetics and content.