Brand «Grandiflora»

History and Philosophy of the Grandiflora Brand

Grandiflora is not just a niche perfume brand from Australia; it is the embodiment of years of passion for flowers turned into the high art of fragrance. Its founder, Saskia Havekes, is one of the most respected florists in the world, whose works are living, breathing sculptures. The brand name, which translates from Latin as "large-flowered," is borrowed from her legendary flower boutique in Sydney's Potts Point. It was here, among the rarest buds, that the idea was born to capture the ephemeral beauty of a flower in an equally beautiful but more lasting format—perfumery.

Founded in 2014, the brand debuted on the global fragrance scene at the prestigious Pitti Fragranze exhibition in Florence in 2017. This choice of venue is no coincidence: Grandiflora positioned itself from the start as a player in the luxury segment, appealing to discerning connoisseurs. The brand's philosophy is built on deep respect for nature, striving to convey not just the scent, but the very essence, character, and emotion that unique flowers offer. Each fragrance is the result of the closest collaboration between Saskia and the greatest "noses" of our time, whom she challenges to interpret rare botanical materials.

Co-Creator Perfumers: The Meeting of Botany and Genius

The uniqueness of Grandiflora lies in the fact that not one, but two artists work on each fragrance: Saskia Havekes as the inspirer and guardian of the botanical idea, and a celebrated perfumer as the technical executor. The brand attracts exclusively industry stars, creating perfumery duets that become events. Thus, the creation of the first fragrance Boronia was handled by the virtuoso of chords and master of complex compositions Bertrand Duchaufour.

To explore the theme of magnolia, two legendary creators with diametrically different approaches were invited. Michel Roudnitska, heir to the famous dynasty, created Magnolia Grandiflora Michel — a classical, elegant, and photographically accurate interpretation of the flower. While the provocateur and experimenter Christophe Laudamiel together with Sandrine Videault presented Magnolia Grandiflora Sandrine — a modern, green, and daring take on the classic.

Fragrance Collection: Botanical Delight in Every Bottle

The Grandiflora collection is an intimate yet incredibly rich botanical garden in the form of perfumes. Each bottle contains the story of one unique plant, often rare or difficult for perfumery extraction. The bestseller and signature of the brand became Madagascan Jasmine — a fragrance that critics call one of the best embodiments of jasmine in contemporary perfumery. It impresses with its sensuality, depth, and almost tangible creamy texture.

Equally famous is Queen of the Night, dedicated to the queen of the night (selenicereus). This fragrance captivates with the contrast between a bright citrus burst and a mysterious, intoxicating trail of tropical white flowers. A very recent release, Saskia, named after the founder, is a personal and emotional portrait woven from memories of gardens, wax, and old roses.

Why Grandiflora Has Become a Cult Brand

Grandiflora holds a special place in the world of niche perfumery due to its uncompromising authenticity. This is not a marketing story about flowers, but a real, living connection with the world of floristry. Saskia Havekes personally selects raw materials, often using flowers from her own supplies for the boutique. Her glossy books on floristry, published together with her photographer husband, have become the bible for designers and a source of inspiration for many.

Grandiflora fragrances are distinguished by exceptional longevity and a complex, evolving sillage. They are created for those who seek not just a pleasant scent, but an experience, a story, and a connection with nature in its most majestic and beautiful manifestation. These are masterpiece perfumes, where each note is a letter in a love letter addressed to the flower.