The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Kusado Paris fragrances are popular all over the world. Perfume production takes place in France, but the ideas behind these masterpieces belong to Japanese perfumer Midori Ito. Together with his colleagues, he created the first two incredible Kusado fragrances, and in 1969 a design studio was founded. The studio's goal was to create the newest unique designer combinations, free from the stereotypes of the time related to clothing, furniture, and interior design. Ito did not want to repeat himself and constantly studied living nature. The studio produced beautiful perfume compositions and also designed clothing.
Under the direction of Midori Ito, the first perfume masterpiece, L'Eau de Kyoto Kusad, was created in 1997. The perfumes of this brand offer extremely cohesive and harmonious scents that combine morning coolness, the freshness of flowers and greenery. They envelop their wearer in an invisible, sensual trail that changes throughout the day, revealing new facets of its charm.
| Number of fragrances | 2 |
| Collections (0) | |
| Segment | Massmarket perfumery |
| Founded | 1997 |
| Official website | http://www.kusado.com |
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