The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Since everyone strives to smell impeccable, the best perfume brands in the world try to produce the most luxurious creations. The French brand Perfect Sense Mane created a true perfume masterpiece "Yu", which is among the most expensive fragrances in the world. The bottle of this fragrance is a 500-gram crystal bottle, made by the American company Brosse in the shape of a drop, as if created by nature itself.
The perfume composition was created by the renowned perfumer Cecile Krakower, and her new fragrance "Yu" has become one of the most expensive perfumes in the world. "Yu" translates from Chinese as "rain". This name suits the fragrance perfectly, as it is a true "essence of the jungle". The perfume was created using a special technique, thanks to which the scents of amazing plants were extracted from the air of tropical forests.
| Number of fragrances | 1 |
| Collections (0) | |
| Segment | Niche perfumery |
| Founded | 2007 |
| Official website | http://www.mane.com |
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