Brand «Renegades»

Renegades Project is a perfume brand founded by perfumer Geza Schoen in 2016. Its concept is freedom from briefs, focus groups, and budgets, as well as a rebellion against the modern world of perfumery with its timidity before consumers and excessive seriousness. Essentially, the founder wanted to bring a bit of humor into the industry, enjoy the work, and offer that enjoyment to his audience. To create the fragrances, Schoen invited his perfumer friends Bertrand Duchaufour and Mark Buxton, who each developed one composition, later named after them.

In 2016, the brand was officially presented at the annual perfume exhibition Esxence in Milan. The packaging for the fragrances was also designed in a humorous style, inspired by cowboys from the Wild West. The designer Paul White was its creator. On simple rectangular bottles, a 3D-printed sculpture is attached with a magnet, depicting a caricatured face of one of the authors in a cowboy guise. In his interviews, Schoen said that the three fragrances introduced by the brand in 2016 are the perfumery of the future, created in a way no one in the world had done before. However, the retail price of the bottle, as well as its humorous design, led the brand into decline. Schoen stated that the audience had not yet understood the brand's philosophy and did not release three new fragrances as planned in 2018. In 2019, a rumor emerged about the brand's closure, but it's not true. Although new editions are not being released now, Renegades Project still exists. The plastic 3D-printed sculptures were changed to steel castings; otherwise, the packaging and the fragrances themselves have not changed.

Despite its unpopularity, Renegades Project fragrances are counterfeited. However, fakes are only sold as testers, without the three-dimensional sculptures.