Brand «Simimi»

Spanish Heart, Italian Soul

The perfume house Simimi (pronounced See-mee-mee) is a vivid example of a successful creative union born in 2016. It was founded by the ambitious Spanish entrepreneur Mireia Navarro, whose impeccable taste was honed through years of work at industry giants in fashion and luxury such as LVMH, Abercrombie & Fitch, Fendi, and Chanel. Seeking to create something truly personal and emotional, Navarro turned to the master of perfumery, co-owner of the legendary brand Tiziana Terenzi – perfumer Paolo Terenzi. It is this tandem of Spanish vision and Italian perfume genius that gave the world a unique brand, instantly capturing attention at the international Esxence exhibition in Milan in 2016.

Philosophy of Love in Every Bottle

The DNA of Simimi is imbued with one overarching theme – love in all its manifestations. This is not just a marketing ploy, but a deeply personal concept. Each of the brand's fragrances is dedicated to a specific woman and bears her name, turning the perfume into a kind of fragrant letter. The founder draws inspiration from the strong, vibrant personalities around her, whose stories and characters Paolo Terenzi skillfully translates into the language of chords. From maternal tenderness to passionate attraction, from meek hope to bold freedom – the entire palette of human emotions finds its reflection in the brand's collections.

An interesting fact is that some of Simimi's creations draw inspiration from the world of art. For example, the fragrance Folie de Marguerite was born under the impression of Van Gogh's painting, adding special depth and cultural context to the collection. This approach sets the brand apart from many other niche houses.

Two Facets of One Passion: The Amour Collections

To help connoisseurs better navigate the multifaceted world of emotions, Simimi has structured its fragrances into two key lines. The Amour Tendre (Tender Love) collection consists of softer, airier, often floral and fruity compositions, perfect for daytime wear or a romantic date. In contrast, the Amour Intense (Passionate Love) line has gathered rich, deep, sensual fragrances with accents on wood, tobacco, amber, and spices, created for the evening and special moments.

Signature Fragrances and Best-sellers of Simimi

Acquaintance with the brand often begins with its iconic fragrances, which have become true hits. Grace de Klavdia is the signature fragrance of the house, a brilliant example of duality where lavender freshness and citrus dance in a captivating duet with spicy tobacco and patchouli. Equally popular is the sensual Esprit de Candela, telling a story of love overcoming cultural barriers.

Those seeking tender and touching chords should pay attention to Memoire d'Anna and Reve de Sisa, which embody maternal love. And fans of modern oriental and chypre themes will surely be delighted by the bold Bondage Naïf with its hypnotic blend of amber, sage, and oud.

Style and Character of the Fragrances

Paolo Terenzi's works for Simimi are distinguished by exceptional complexity, emotional richness, and impressive longevity. The perfumer is not afraid of bold contrasts and multilayered structures, for which his creations are especially appreciated by discerning lovers of niche perfumery. The brand's fragrances have a pronounced sillage and often develop on the skin over many hours, gradually revealing new facets.

The style of Simimi is luxury niche at its brightest manifestation: masterful compositions, quality ingredients, conceptual packaging, and, most importantly, a story that one wants to immerse oneself in. These perfumes are created for those who see in perfumery not just an accessory, but a way of self-expression, an emotion in its pure form, and a subject for thoughtful discussion with like-minded individuals.