The art of perfume marketing: how fragrance is sold
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Espoir de Zhang Simimi — a 2016 fragrance that needs no introduction. By character, a feminine fragrance drawing from the east and floral families. It was created by perfumer Paolo Terenzi. From the Amour Tendre collection; released as perfume extract.
Produced in Spain, where perfumery has long been elevated to an art form. A rich, layered composition that reveals itself differently depending on your mood and the time of day.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
The most concentrated form of perfume with a deep, multifaceted composition, exceptional durability, and an expressive trail
Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months
The note pyramid of Espoir de Zhang is built as a continuous scent journey, where notes flow smoothly and sequentially. The signature of Simimi comes through in the way notes appear and fade. Nothing here feels random, and the composition keeps a clear direction. Perfume extract emphasizes the depth and body this composition needs.
Right at the start you detect sweet-fresh fruity first notes: Anise, Coconut and Plum. These 3 notes set playful berry energy that is impossible to miss.
At the core of development you detect Jasmine, Lily of the Valley, Rose and Tuberose carrying a sensual jasmine direction.
The internal accord map rests on these accords: Gourmet, Floral, Fruit and Musc forming a compact and readable structure. Secondary accord layers such as Spicy enrich the profile without taking over.
At the note-group layer the profile is anchored in Spicy, Fruit, Whiteflower and Floral. The palette also extends to Gourmet and Musk. From a family perspective the fragrance belongs to East and Floral.
Taken together Espoir de Zhang reads as a cohesive composition — the opening sets direction, the middle layer carries the identity, and the final phase leaves a stable imprint. These are the scent structures best understood through real development.
| Gender | Female |
| Brand | Simimi |
| Segment | Niche perfumery |
| Country | Spain |
| Website | https://www.simimi-scents.com |
| Year of production | 2016 |
| Status | Produced |
| Concentration | Perfume extract |
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