Brand «Abel»

Natural Perfumery with Soul

Abel is a Dutch niche brand that since 2013 has been redefining natural perfumery. Founded by former New Zealand winemaker Frances Shoemack, it combines a passion for complex aromatic profiles with deep respect for nature. All Abel fragrances are created exclusively from ingredients of natural origin, making each bottle a pure expression of the earth and craftsmanship.

A History Born from a Love of Nature

Frances Shoemack, founder of Abel, began her journey in the world of scents not in a laboratory, but among vineyards. Her experience as a winemaker taught her to appreciate terroir, seasonality, and ingredient purity. After moving to Amsterdam, she noticed a gap in the market: a lack of refined perfumery that was simultaneously modern, high-quality, and absolutely natural. Thus, Abel was born in 2013, debuting with the spicy-woody Vintage ’13.

The brand name is a tribute to Frances's son, adding a personal story to the brand's DNA. From the beginning, the philosophy has been clear: transparency, sustainability, and uncompromising quality. Abel aims not just to create beautiful fragrances, but to do so responsibly, minimizing environmental impact.

Visionary Perfumers and Their Creations

The heart of Abel's fragrances beats thanks to collaborations with talented perfumers who share the brand's values. The main "nose" from the start has been Isaac Sinclair, a master known for his ability to work with natural materials. It is he who created iconic compositions such as the sunny Golden Neroli and the deep Cobalt Amber.

For special projects, Abel invites other outstanding creators. For example, the delicate fragrance Pause was developed by Frances Shoemack herself, and in collaboration with the children's clothing brand Gray Label, perfumer Fanny Grau created the touching Nurture, dedicated to motherhood. This fragrance was developed considering the special sensitivity of pregnant women to smells.

Bestsellers That Have Conquered the World

Abel fragrances are not just perfumes; they are moods in a bottle. Among connoisseurs' favorites, several compositions stand out, having become the brand's hallmarks.

Cyan Nori is a fresh and unusual aquatic fragrance inspired by the ocean, with notes of seaweed and salt. Tonic is an invigorating fougère with coniferous and citrus accents, perfect for daily wear. And White Vetiver captivates with its purity and elegance, presenting vetiver in its lightest and most refined manifestation.

Lovers of warm and sensual notes should pay attention to Red Santal with its velvety sandalwood or the cozy Grey Labdanum. Every fragrance in Abel's catalog is a unisex story that emphasizes individuality, not gender.

Sustainability Philosophy: More Than Just Words

Abel doesn't stop at creating pure formulas. The brand has embedded sustainability into its DNA. Packaging is made from recycled and recyclable materials, and the brand itself is a member of the 1% for the Planet organization, annually donating 1% of its revenue to support environmental initiatives.

This is a conscious choice that reflects the belief that luxury and responsibility can go hand in hand. Abel fragrances are certified vegan and not tested on animals, making the choice in their favor even more conscious.

Abel Today: Iconic Natural Perfumery

Since its humble debut, Abel has grown into a respected niche brand often called one of the flagships of the clean perfume movement. Its fragrances are valued for their complexity, longevity (a rare quality for fully natural compositions), and ability to evoke emotions.

By exploring archived collections, such as Discontinued, one can trace the brand's evolution and find true gems. Abel continues to inspire, proving that commitment to naturalness does not mean compromising on creativity or luxury.