The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Ispahan Amberfig, released in 2018, is marketed as a unisex fragrance, rooted in the floral family. Conceived and brought to life by perfumer David Magalhaes. The fragrance is presented as eau de parfum.
Made in Brazil. A rich, layered composition that reveals itself differently depending on your mood and the time of day.
If fragrances could speak, this one would say: 'You made the right choice.' The official website of Amberfig — http://parli.ru.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months
The scent of Ispahan is built as an expressive line of development, where layers reveal themselves without rush and without gaps. The creative approach of Amberfig is clear in details that define the fragrance identity. Nothing here feels random, and the fragrance holds its character from opening to trail. Eau de parfum emphasizes a balanced rhythm of unfolding.
As soon as the fragrance opens you catch juicy fruity top notes: Blackcurrant, Raspberry and Watermelon. These 3 notes shape sweet sensation of summer nectar that anchors the first impression immediately.
In the central layer you detect Damask Rose, Honey, Iris, Peanut and Rose holding a velvety rose-iris direction.
The accord profile is driven by these accords: Gourmet, Floral, Fruit and Musc with each one in a clear role. Additional accords such as Powdery and Spicy add depth to the backdrop.
From the group perspective the composition is built around Fruit, Floral, Sweet and Musk. The framework further includes Spicy, Gourmet and Whiteflower. From a family perspective the fragrance belongs to Floral.
Overall Ispahan reads as a cohesive composition — the start forms character, the middle layer carries the identity, and the base secures the trail. These are the fragrances best experienced in wear.
| Gender | Unisex |
| Brand | Amberfig |
| Segment | Natural perfumery |
| Country | Brazil |
| Website | http://www.amberfig.com.br/ |
| Year of production | 2018 |
| Status | Produced |
| Concentration | Eau de parfum |
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Photograph: the bottle, the sprayer, under the sprayer, under the cap, the packaging, the batch code, and the bottom of the bottle.
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