Asim Abdullah: Guardian of Perfumery Heritage

Under the leadership of Asim Abdullah, ASG Group is a key player in the luxury market, with a strategy focused on careful management and revitalization of iconic fashion houses. In the perfume world, the company is known as a license holder that breathes new life into classic brands, preserving their unique aesthetics and bringing them to modern consumers through exquisite fragrances.

Expertise in the World of Luxury

Founded by experienced investor Asim Abdullah, who previously worked at the giant LVMH, the company is based in Luxembourg and specializes in acquiring brand rights in the luxury segment. Its philosophy is not about simple licensing, but strategic partnerships where deep understanding of brand DNA combines with efficient production and distribution. This allows historical names to remain relevant and in demand on the global market.

Jewel in the Brand Portfolio

The main star in ASG's perfume portfolio is the legendary fashion house Emanuel Ungaro. The acquisition of the license in 2005 opened a new chapter in the brand's history, known for its sensual, floral aesthetic. Under Asim Abdullah's management, the Ungaro fragrance line has seen significant development, blending the founder's boldness with trends in contemporary perfumery in new releases.

Iconic Fragrances Created by Stars

It is under the auspices of ASG that key Ungaro fragrances have been created and re-released, becoming hits among enthusiasts. The immortal Diva, the work of legendary Jacques Polge, and its modern interpretation Diva Rose by Olivier Cresp – are gems of the collection. The vibrant and playful Fruit d’Amour series, where, for example, Fruit D'Amour Turquoise was created by talented Alienor Massenet, demonstrates the company's ability to work with top perfumers worldwide, offering accessible luxury of the highest quality.

Guarantee of Quality and Heritage

Asim Abdullah's activity in perfumery is synonymous with a responsible approach. The company ensures impeccable quality of raw materials and production, strictly adhering to original formulas and the spirit of the brands whose rights it controls. This makes it a reliable partner that doesn't just release perfumes but curates an entire heritage, making it accessible to new generations of connoisseurs of beauty.