Pheromone perfume: can fragrances increase attractiveness?
The word "pheromones" sells better than almost any other in perfumery. The bottle promises glances o...
Ennio Capasa is a figure who cannot be easily classified as a classic 'nose'. He is a visionary and creative director whose sense of style and sense of smell have intertwined to create a unique universe. Founding the brand CoSTUME NATIONAL in 1986, he brought to fashion a spirit of avant-garde, minimalism, and street aesthetic, which he later translated just as masterfully into the world of perfumery. His fragrances became not an addition but an integral part of the image, a logical extension of the philosophy of the black leather jacket and perfectly tailored trousers.
His education at the Polytechnic University of Milan, where Ennio studied architecture, forever defined his creative approach. He thinks of scents as spaces, constructing their composition with mathematical precision and conceptual depth. A career that began working for Japanese designer Yohji Yamamoto tempered his aesthetic, teaching him to value purity of line, contrast of textures, and the power of silent statement. All of this later formed the foundation of his perfumery signature.
Ennio Capasa's style is a bold synthesis of opposites. He masterfully blends cold, intellectual minimalism with sensual, almost animal warmth. Contrasts often feature in his perfumery palette: transparent aldehydes and smoky incense, bitter greens and sweetish leather, metallic notes and powdery iris. His fragrances are for those who seek not just a scent, but an emotion, an atmosphere, a philosophy in a bottle.
Among the cult creations for CoSTUME NATIONAL that have earned the love of the connoisseur community, Cyber Garden stands out—a futuristic take on nature where lush greenery meets synthetic chords. No less iconic are the restrainedly sensual Scent, which became an icon of the 90s, and the powerful, resinous-leather Homme, which set new standards for men's perfumery. Each of his bottles is a manifesto, continuing the dialogue between fashion and fragrance.
Ennio Capasa's contribution to the industry is hard to overstate. He was one of the first to blur the lines between high fashion and niche perfumery, proving that a designer house can create fragrances with a depth and character rivaling those of classic perfume houses. His legacy lives on not only in bottles but in an entire generation of followers who see perfumery as a means of expressing complex, multifaceted identities. Today, even after stepping down as creative director of Costume National in 2020, he remains an influential figure, a symbol of a holistic and conceptual approach to creativity.
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