Romy Kowalewski

Who is Romy Kovalevsky?

Romy Kovalevsky is a shining example of a modern creator whose name has become synonymous with a bold and technological approach to niche perfumery. As the founder and creative director of the brand 27 87 Perfumes, she doesn't just create perfumes, she constructs olfactory stories for a new generation. Her journey from a dreamy girl from Germany to an influential figure in Barcelona inspires everyone who believes that passion can become a profession.

The path to the art of perfumery

Romy Kovalevsky's biography has been inextricably linked to the world of scents since childhood. Growing up in a family of bakers in Germany, she was immersed from an early age in an atmosphere where the aromas of fresh pastries, vanilla, and spices were part of everyday life. This sensory experience awakened in her a deep interest in the sense of smell. Romy began her professional career in marketing while living in Barcelona, which gave her invaluable insight into business and audiences. However, her true calling awaited her in Paris: at the age of 26, she moved to the capital of perfumery to seek investors for her bold dream.

The birth of the 27 87 Perfumes brand

In 2016, her dream materialized with the launch of the independent brand 27 87 Perfumes. The name is a personal code, encrypting her birth date and year, which immediately sets the tone of intimacy and authenticity. The brand concept was revolutionary for its time: creating modern, urban fragrances inspired by the digital age and how technology is changing our perception of the world and ourselves.

Philosophy and unique style

Romy Kovalevsky's style is a masterful combination of digital concepts and emotional depth. Her perfumery signature can be described as bold, experimental, and often ironic. She is not afraid to use synthetic accords such as akigalavud or to recreate abstract impressions such as the "electrified atmosphere of a festival." To bring her ideas to life, Romy enlisted the industry's legendary "noses," including Mark Buxton and Daniela Roch-Andrieu, channeling their talent into her clear vision.

Iconic creations: the best fragrances from 27 87

Over the years, Romy Kovalevsky has presented a whole gallery of iconic fragrances, each of which is an olfactory art object. Among them, those that have won the love of the community stand out in particular. For example, Genetic Bliss is a deep sandalwood and musk narrative about synthetic bliss, while the floral and aquatic Wandervogel has become an anthem of freedom and travel. The energy of the festival is embodied in the provocative Sónar, while Hamaca transports us to a state of serene relaxation. The debut fragrances Hashtag and Elixir de Bombe remain iconic works that define the brand's DNA. We must also mention the exquisite musky-floral Flâneur, a fragrance for thoughtful city dwellers.

Influence and recognition in the industry

Romi Kowalewski has managed not only to establish a brand, but to create a recognizable universe that speaks the language of modernity. Her contribution to perfumery lies in her bold reinterpretation of what a fragrance can convey. Reviews from fans and experts often note the intellectual component of her fragrances and their ability to evoke vivid associations. The 27 87 Perfumes brand has secured a solid place in the world of niche perfumery, proving that the digital age has its own unique and complex scent.