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Home Fragrances 27 87 Perfumes Hashtag
Bottle photo 27 87 Perfumes
Bottle photo 27 87 Perfumes
Image 27 87 Perfumes
Image 27 87 Perfumes
Eau de parfum

27 87 Perfumes Hashtag

Gender image: Unisex
Gender:
Unisex
Segment image
Segment:
Lux perfumes
Fragrance information:

The house of 27 87 Perfumes gifted the world with Hashtag in 2016. By character, a unisex fragrance drawing from the leather and fern families. Behind this scent stand Romy Kowalewski and Daniela Roche-Andrier. In eau de parfum — and that's all it takes to fall in love.

Produced in Spain, and you can feel it in every note. Hashtag 27 87 Perfumes unfolds gradually, effortlessly, and with great refinement — a perfect choice for day or evening.

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Key fragrance characteristics

Better suited for:
Men and women (unisex)
Very high fragrance longevity

The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes

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Sillage
Extremely noticeable

The scent will linger in the air even after its wearer has left.

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Style
Solemn

The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image

Solemn
Concentration
Eau de parfum

A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail

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Fragrance seasonality
Autumn - Winter

Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months

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Perfume information

Description of the composition

The note pyramid of Hashtag is built as a continuous scent journey, where notes flow smoothly and sequentially. The signature of 27 87 Perfumes is evident in the pacing of the notes and the overall aesthetic. Nothing here feels random, and the structure feels complete all the way through. Eau de parfum sets the right density and pace of development.

As soon as the fragrance opens you detect fantasy sparkling first notes: Aldehydes and Violet leaf. These 2 notes form futuristic atmosphere that gives the fragrance a clear opening statement.

In the middle phase you sense Iris and Leather accord keeping a harmonious floral direction.

The internal accord map is built around these accords: Musc, Wood, Powdery and Leather without random overlap. Additional accords such as Cosmetic enrich the profile without taking over.

From the group perspective the composition is built around Fairy, Green, Floral and Leather. The palette also extends to Wood and Musk. At family level the scent maps to Fern and Leather.

Overall Hashtag sounds complete from start to finish — the first stage creates momentum, the heart develops the core line, and the final phase leaves a stable imprint. These are the scent structures best experienced on skin.

Perfumers

Gender Unisex
Brand 27 87 Perfumes
Segment Niche perfumery
Country Spain
Website http://www.2787perfumes.com
Year of production 2016
Status Produced
Concentration Eau de parfum

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Composition pyramid

Note photo Aldehydes
Aldehydes
Note photo Violet leaf
Violet leaf
Note photo Iris
Iris
Note photo Leather accord
Leather accord
Note photo Cedar
Cedar
Note photo musk
musk

Top notes

Aldehydes Violet leaf

Heart notes

Iris Leather accord

Base notes

Cedar musk

Families

Family Fern Fern
Family Leather Leather

Fragrance characteristics

based on 2 opinions
Chords
Relevance
Dosage
Perception
Appearance quality
Similar
Persistence
The persistence of a fragrance is determined by how long it can be felt. It is a characteristic associated with ingredients that evaporate slowly. Persistence depends on the physical properties of the perfume ingredients—mainly their volatility and environmental factors such as temperature and humidity.
Persistence
Very high (more than 12 hours)
5
Sillage
Imagine a light cloud of fragrance that, like an aeroplane trail, remains in the air after your appearance. This is the sillage - a subtle or vivid imprint left by the most diffuse element of a perfume composition. The sillage can be almost invisible when it is felt only by you and those around you. Or it can be so expressive that its presence is noticed even long after you have left.
Sillage
Very conspicuous
5
Complexity and depth
The complexity of a fragrance is the number and variety of notes that create a unique composition. A complex fragrance contains many different notes that reveal themselves on the skin. The depth of a fragrance is the richness and intensity of the fragrance. Fragrances with a deep composition include heavy and powerful notes that stay on the skin longer and affect others over long distances.
Complexity and depth
Medium and varied
2
Gender
This scale depicts gender focus and demonstrates how the brand positions the fragrance - as masculine, feminine or universal.
Male
50%
Unisex
50%
Female
0%
What kind of event
Date
50%
Wedding
0%
Sport
0%
Sleep
0%
For party
50%
For every day
0%
Sex
0%
For Holiday
0%
Theatre
0%
Office
0%
For what time of year / season
Winter
Winter
25%
Spring
Spring
25%
Summer
Summer
25%
Autumn
Autumn
25%
For what style / mood
Casual
0%
Gala
50%
Classic
50%
Avant-garde
0%
Romantic
0%
Sporty
0%
For what age
under 18
0%
18-25 years old
25%
26-35 years old
25%
36-45 years
25%
46+ years old
0%
Any
25%
On the skin
The optimum amount of atomisation on the skin is the balance at which the fragrance reveals itself in its entirety and sounds its best.
Spot
0%
Enter the cloud
0%
1-2 atomisations
100%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Where is the best place to apply the fragrance?
The best places to apply a fragrance are the areas where it will reveal itself most fully and create the most vivid impression.
On the chest
0%
On the wrist
0%
On the knees
0%
On the back of the neck
50%
Behind the ears
0%
On the elbow
0%
On the abdomen
0%
On the back of the hand
0%
On clothes
50%
Не могу оценить
0%
On clothing
The optimum amount of atomisation of the fragrance on clothes, at which it reveals the best quality of the fragrance.
Spot
0%
Enter the cloud
0%
1-2 atomisations
100%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Associations
Perfume associations are the emotions and images that pop into the imagination when you perceive its unique notes and accents
Freshness
0%
Exoticism
0%
Luxury
50%
Euphoria
0%
Passion
50%
Joy
0%
Calm
0%
Excitement
0%
Sadness
0%
Despair
0%
Effect
Fragrances can attract attention and evoke positive emotions, others can leave neutral, and others can cause negative associations and repel people.
Effect
Attracts attention
4
Intensity
The intensity of a fragrance is like its ‘volume’, the degree of intensity and strength with which it is felt around you or on the surface.
Intensity
Very strong
4
Bottle
Bottle
High quality
4
Spray
Spray
High quality
4
Packaging quality
Perfume bottle packaging quality is about protection and aesthetic appeal, including strength, reliability, design and materials. High quality ensures the safety and security of the product, a good first impression and attractiveness
Packaging quality
High quality
4
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Reviews
Average rating
4.0
2 ratings
2 comments
5
50%
4
0%
3
50%
2
0%
1
0%
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5/5
5
I haven't tried this fragrance, but I came across opinions online that it interprets the theme of cleanliness quite strangely. Honestly, I don't understand how a leather accord can even be related to cleanliness. Now I'm wondering where I can test it
3/5
3
#Hashtag from the Spanish brand 27 87, owned by Romy Kowalewski, reveals frankincense from an unexpected side. Perfumer Daniela Andrier, known for her work for Prada, created a fragrance that seems aimed at millennials, to whom thirty-one-year-old Romy also belongs. This cold frankincense-aquatic composition with mint and violet leaves leaves a feeling of emptiness. One could say it's even “molecular” - unexpressive, yet modern, with a delicate and light character. But can one truly claim that nothing like it existed before? Serge Lutens' L'Eau Froide could have taken its place, although the frankincense accord there is more traditional, based on aldehydes. Besides, Serge Lutens' work is already on this list )
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