Pheromone perfume: can fragrances increase attractiveness?
The word "pheromones" sells better than almost any other in perfumery. The bottle promises glances o...
Simon Constantine is a perfumer whose name is inextricably linked with the spirit of freedom and experimentation in modern perfumery. Born into the family of Mark Constantine, founder of the revolutionary brand Lush, he has been immersed in the world of fragrances and ethical production since childhood. However, his path is not simply following in his father's footsteps, but creating his own, completely unique legacy. Joining the family business in 2001, he became the leading "nose" and ideological inspiration behind Gorilla Perfumes, where his first bold creations were born.
Simon Constantine's style challenges conventions. He masterfully combines seemingly incompatible elements to create perfumes with character and history. His signature style is recognizable by its deep, often smoky or spicy accords, complex emotional components, and commitment to natural ingredients. His fragrance Lush - Breath Of God, born from the fusion of two of his early works — the fresh Inhale and the smoky Exhale — has become a true legend. This ingenious composition received the highest score from critic Luca Turin, becoming a symbol of Lush's niche approach.
Among the perfumer's top and most popular fragrances are the sensual Lush - Sikkim Girls with its oriental trail, the melancholic and cozy Lush - Dear John, and the mystical fan favorite Lush - Lord of Misrule. Each of his fragrances, whether it's the romantic Lush - Amelie Mae or the mysterious Lush - Smuggler's Soul, is a complete story that sparks lively discussion among connoisseurs.
For many years, Simon was the creative director and chief perfumer at Lush, creating dozens of compositions for the brand. He was also behind another family project, B Never Too Busy To Be Beautiful. However, in 2020, the perfumer took a bold new step by founding the completely independent brand ånd fragrances. This project became his personal creative manifesto, where he explores pure materials and bold ideas in perfume concentration. The debut line, including the gourmet Måd and the balsamic Frånk, confirmed his reputation as an uncompromising scent artist.
Simon Constantine's contribution to the industry is measured not only by the fragrances he has created. As Director of Ethical Sourcing at Lush, he laid the foundation for a responsible and transparent approach to sourcing ingredients. His philosophy extends far beyond business: he is a well-known activist. Constantine is a member of the Board of Trustees of the Sumatran Orangutan Conservation Society and oversees environmental projects, proving that a passion for nature and its preservation is an integral part of his creative and personal DNA.
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