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Home Fragrances Lush Gorilla Perfume 25:43
Bottle photo Lush
Bottle photo Lush
Bottle photo Lush
Image Lush
Image Lush
Image Lush
Eau de toilette

Lush 25:43

Gender image: Unisex
Gender:
Unisex
Segment image
Segment:
Lux perfumes
Fragrance information:

Lush launched 25:43 in 2012 — and it was a brilliant move. A unisex fragrance rooted in the floral and citrus families. The fragrance was crafted by perfumers Mark Constantine and Simon Constantine. Created as part of the Gorilla Perfume collection. The fragrance concentration is eau de toilette.

Expect a moderate sillage — enough to be remembered, not enough to overwhelm. The longevity is genuinely phenomenal: firmly in the very high range. Country of origin — the United Kingdom, and that already says something about the quality. A rich, layered composition that reveals itself differently depending on your mood and the time of day.

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Key fragrance characteristics

Better suited for:
Men and women (unisex)
Very high fragrance longevity

The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes

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Sillage
Middle

It can be felt in close proximity, but does not attract the attention of those around you

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Style
Everyday

The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences

Everyday
Concentration
Eau de toilette

A light and elegant fragrance with harmonious richness—the perfect balance between the depth of eau de parfum and the freshness of cologne

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Fragrance seasonality
Spring - Summer

Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days

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Perfume information

Description of the composition

The note pyramid of 25:43 is built as an expressive line of development, where notes flow without rush and without gaps. The signature of Lush is clear in details that define the fragrance identity. No excess details, only what works, and the structure feels complete all the way through. Eau de toilette supports a balanced rhythm of unfolding.

In a unified mixed pyramid the opening appears as one connected movement with a airy lemon mood: Lemongrass, Lime, Litsea cubeba, Tonka bean, Vanilla and ylang-ylang. Here 6 notes work as one integrated frame, forming a burst of citrus freshness that keeps the opening compact and balanced.

The heart and base are perceived as a gradual shift without abrupt breaks, which gives the structure continuity.

The stylistic positioning is unisex, which sharpens how the fragrance is perceived. For persistence Very high suggests confident staying power.

At the note-group layer the profile is anchored in Citrus, Wood, Spicy and Gourmet. The framework further includes Whiteflower and Floral.

Taken together 25:43 holds a coherent structure — the opening sets direction, the middle layer carries the identity, while the drydown anchors the memory. These are the fragrances best experienced through real development.

Perfumers

Gender Unisex
Brand Lush
Segment Massmarket perfumery
Country United Kingdom
Website http://www.lush.com
Year of production 2012
Status Discontinued
Concentration Eau de toilette

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Composition pyramid

Note photo Lemongrass
Lemongrass
Note photo Lime
Lime
Note photo Litsea cubeba
Litsea cubeba

Mixed notes

Lemongrass Lime Litsea cubeba Tonka bean Vanilla ylang-ylang

Families

Family Citrus Citrus
Family Floral Floral

Fragrance characteristics

based on 2 opinions
Chords
Relevance
Dosage
Perception
Appearance quality
Similar
Persistence
The persistence of a fragrance is determined by how long it can be felt. It is a characteristic associated with ingredients that evaporate slowly. Persistence depends on the physical properties of the perfume ingredients—mainly their volatility and environmental factors such as temperature and humidity.
Persistence
Very high (more than 12 hours)
5
Sillage
Imagine a light cloud of fragrance that, like an aeroplane trail, remains in the air after your appearance. This is the sillage - a subtle or vivid imprint left by the most diffuse element of a perfume composition. The sillage can be almost invisible when it is felt only by you and those around you. Or it can be so expressive that its presence is noticed even long after you have left.
Sillage
Medium
3
Complexity and depth
The complexity of a fragrance is the number and variety of notes that create a unique composition. A complex fragrance contains many different notes that reveal themselves on the skin. The depth of a fragrance is the richness and intensity of the fragrance. Fragrances with a deep composition include heavy and powerful notes that stay on the skin longer and affect others over long distances.
Complexity and depth
Medium and varied
2
Gender
This scale depicts gender focus and demonstrates how the brand positions the fragrance - as masculine, feminine or universal.
Male
50%
Unisex
50%
Female
0%
What kind of event
Date
0%
Wedding
0%
Sport
0%
Sleep
0%
For party
0%
For every day
50%
Sex
0%
For Holiday
0%
Theatre
0%
Office
50%
For what time of year / season
Winter
Winter
25%
Spring
Spring
25%
Summer
Summer
50%
Autumn
Autumn
0%
For what style / mood
Casual
50%
Gala
0%
Classic
0%
Avant-garde
0%
Romantic
0%
Sporty
50%
For what age
under 18
25%
18-25 years old
25%
26-35 years old
25%
36-45 years
0%
46+ years old
0%
Any
25%
On the skin
The optimum amount of atomisation on the skin is the balance at which the fragrance reveals itself in its entirety and sounds its best.
Spot
0%
Enter the cloud
0%
1-2 atomisations
100%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Where is the best place to apply the fragrance?
The best places to apply a fragrance are the areas where it will reveal itself most fully and create the most vivid impression.
On the chest
0%
On the wrist
50%
On the knees
0%
On the back of the neck
0%
Behind the ears
50%
On the elbow
0%
On the abdomen
0%
On the back of the hand
0%
On clothes
0%
Не могу оценить
0%
On clothing
The optimum amount of atomisation of the fragrance on clothes, at which it reveals the best quality of the fragrance.
Spot
0%
Enter the cloud
0%
1-2 atomisations
100%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Associations
Perfume associations are the emotions and images that pop into the imagination when you perceive its unique notes and accents
Freshness
50%
Exoticism
0%
Luxury
0%
Euphoria
0%
Passion
0%
Joy
50%
Calm
0%
Excitement
0%
Sadness
0%
Despair
0%
Effect
Fragrances can attract attention and evoke positive emotions, others can leave neutral, and others can cause negative associations and repel people.
Effect
Attracts attention
4
Intensity
The intensity of a fragrance is like its ‘volume’, the degree of intensity and strength with which it is felt around you or on the surface.
Intensity
Strong
3
Bottle
Bottle
High quality
4
Spray
Spray
High quality
4
Packaging quality
Perfume bottle packaging quality is about protection and aesthetic appeal, including strength, reliability, design and materials. High quality ensures the safety and security of the product, a good first impression and attractiveness
Packaging quality
High quality
4
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Reviews
Average rating
5.0
2 ratings
3 comments
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2
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5/5
5
Oh wow, I've wanted to try it for a long time, but it just didn't work out, and then they stopped bringing it in altogether. Someone told me that 25:43 smells like lemon shortbread cookies, but I smell something completely different in it. For me, it's more like dry wheat stalks, drenched in caramel and sprinkled with lemon zest. The scent is quite dry, there's a slight bready undertone, but it's definitely not gourmand or edible 😒
5/5
5
The fragrance is truly delightful, it's not overloaded with complex notes, yet it looks very stylish. For me, it's associated with the comfort of homemade baking and sweet duchesse pear soda. Honestly, when I saw the description with the notes, I was shocked - neither pear nor vanilla, which I smell, are listed here. But despite that, it evokes genuine joy and warmth 🌟
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