The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Imagine the brightest and most carefree summer, captured in a scent.
Calvin Klein CK One Summer (2018) — a fresh and playful release that instantly transports you to the beach under the sun.
Released in 2018, this perfume continues the tradition of seasonal versions of the iconic line, giving a dose of summer energy to the unisex audience.
This fragrance is part of the famous CK One collection, which since the 1990s has been known for its revolutionary approach to unisex perfumery.
The brand Calvin Klein, embodying American elegance and boldness, here represents the idea of freedom and youth, making CK One Summer (2018) the perfect companion for warm days.
As a unisex fragrance, it suits both men and women, erasing boundaries and encouraging self-expression.
In the eau de toilette format, it offers a light but lasting presence with a medium sillage that leaves a subtle yet noticeable trail.
For optimal effect, it is recommended to use 4 or more sprays on the skin so the fragrance fully unfolds, and from 1 to 2 sprays on clothing for longer-lasting presence.
Perfect for summer walks, beach parties, or everyday moments, it gives a feeling of freshness and joy.
Behind the creation of this summer masterpiece is the talented Pierre Negrin, who skillfully combined tropical notes while preserving the brand's spirit.
If you liked this fragrance, be sure to try its predecessor Calvin Klein CK One Summer (2016) or the original Calvin Klein CK One.
For similar fruity accents, check out Love & Toast Honey Nectar. More information can be found on the official brand website.
The fragrance has medium longevity and lasts on the skin for about 5-6 hours, gradually revealing its notes and leaving a pleasant impression
It can be felt in close proximity, but does not attract the attention of those around you
The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences
A light and elegant fragrance with harmonious richness—the perfect balance between the depth of eau de parfum and the freshness of cologne
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The composition of CK One Summer (2018) begins with a refreshing accord of lemon, lime and exotic mojito, creating an instant sensation of coolness and celebration.
In the heart of the fragrance, juicy guava and pineapple unfold, complemented by delicate white flowers, adding tropical sweetness and floral elegance.
The base gently transitions into warm notes of cedar and creamy coconut milk, ensuring longevity and a cozy finish.
This journey reflects key groups: citrus, beverages, fruity, white floral and woody, united in the fruity family for a harmonious summer accord.
| Gender | Unisex |
| Brand | Calvin Klein |
| Segment | Luxury perfumery |
| Country | United States |
| Website | http://www.calvinkleininc.com |
| Year of production | 2018 |
| Status | Limited edition |
| Concentration | Eau de toilette |
| License holder | Coty Inc. |
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