Natural and synthetic fragrances: what's the difference and which are better
Натуральное и синтетическое: не дуэль, а палитра Спор о натуральном и синтетическом в парфюмерии час...
Eau de parfum
Floraïku In The Rain
Gender:
Unisex
Segment:
Lux perfumes
Fragrance information:
Identity and History of Floraïku In The Rain
Imagine the moment when a warm summer rain washes over the greenery of a Japanese garden, filling the air with purity and renewal—this is precisely the sensation embodied by Floraïku In The Rain.
Released in 2018, this fragrance quickly won the hearts of niche perfume enthusiasts due to its unique ability to tell stories through scents.
It is part of the Floraïku brand, founded in 2017 by Clara and John Molloy, who also created the cult brand Memo Paris.
Their journey through Japan inspired the creation of the Forbidden Incense collection, where In The Rain plays the role of an aromatic masterpiece exploring the theme of forbidden pleasures in nature.
The name "In The Rain" directly refers to the Japanese aesthetic of wabi-sabi, finding beauty in imperfection and the transience of moments, such as rain.
Positioning and Versatility
This fragrance is designed as unisex, making it ideal for anyone seeking neutral but expressive notes.
As perfume water, it offers moderate longevity, which is perfect for everyday wear, office environments, or casual meetings.
Although specific data on sillage and dosage are not provided, experts recommend applying it to wrists, neck, and behind the ears for better skin development, and a light spray on clothing can help prolong freshness throughout the day.
Belonging to the Citrus family adds brightness and energy to the fragrance, making it particularly suitable for warm seasons.
In The Rain easily adapts to different scenarios: from morning runs to romantic evenings, thanks to its balanced character.
Authors and Creative Process
Behind the creation of this magical fragrance are two talented perfumers: Alienor Massenet and Sarah Burri.
Their collaborative work brought depth and sophistication to In The Rain, characteristic of high perfume art.
Alienor Massenet is known for her attention to detail and love for natural ingredients, while Sarah Burri brings a modern approach and innovations.
Together, they created a fragrance that not only reflects the philosophy of the Floraïku brand but also strengthens its reputation as a pioneer in the niche industry.
This release demonstrates how perfumery can be a form of cultural dialogue, connecting French elegance with Japanese minimalism.
Similar Fragrances to Explore
If you are inspired by In The Rain and want to continue your perfumery journey, pay attention to these similar fragrances.
Maison Francis Kurkdjian À la Rose offers delicate rose elegance, L'Occitane en Provence Rose Eau Parfumée Souffle Vivifiant delights with freshness and vitality, and Marc Jacobs I Love Marc adds playfulness and fun to your collection.
Exploring these options will help you find new favorite fragrances and broaden your horizons of perception.
For more information, visit the official website to learn more about the Floraïku brand and its unique creations.
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