The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Since 1999, Ico Impulse has never stopped surprising. By character, a feminine fragrance drawing from the floral and water families. The talent of Ann Gottlieb is written all over this bottle. Concentration — fragrant mist: exactly what it needs to be.
The home of this fragrance is the United Kingdom. Ico Impulse — the choice of those who appreciate depth and character in every detail.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences
A weightless, fragrant veil with a light concentration delicately refreshes the skin and gives a feeling of cleanliness and comfort
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The scent of Ico is built as a continuous scent journey, where notes flow with precision and warmth. The creative approach of Impulse is clear in details that define the fragrance identity. Nothing here feels random, and the composition keeps a clear direction. Fragrant mist emphasizes the right density and pace of development.
From the group perspective the composition is built around Mineral, Citrus, Floral and Whiteflower. It also reaches into Aquatic. At family level the composition sits in Floral and Water.
When the pyramid is blended into one block the opening appears as one connected movement with a transparent aquatic mood: Aquatic accord, Citrus accord and Floral Notes.
The deeper layers are felt as a gradual shift without abrupt breaks, which gives the structure continuity.
The accord profile is built around these accords: Aquatic, Citrus and Floral forming a compact and readable structure. The gender direction is feminine, which makes the scent profile easier to read.
Overall Ico reads as a cohesive composition — the first stage creates momentum, the central phase adds depth, while the drydown anchors the memory. This is the type of composition best experienced on skin.
| Gender | Female |
| Brand | Impulse |
| Segment | Massmarket perfumery |
| Country | United Kingdom |
| Website | http://www.impulsefragrances.co.uk |
| Year of production | 1999 |
| Status | Produced |
| Concentration | Fragrant mist |
| License holder | Unilever |
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