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Home Fragrances Impulse Lovely Rock
Bottle photo Impulse
Image Impulse
Fragrant mist

Impulse Lovely Rock

Gender image: Female
Gender:
Female
Segment image
Segment:
Lux perfumes
Fragrance information:

Lovely Rock joined the Impulse portfolio in 2014. A feminine fragrance rooted in the east and floral families. The talent of Ann Gottlieb is written all over this bottle. The fragrance concentration is fragrant mist.

Brand country — the United Kingdom, with its deep-rooted relationship with the fragrance industry. Lovely Rock Impulse — the choice of those who appreciate depth and character in every detail.

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Key fragrance characteristics

Better suited for:
Girls and women
Very high fragrance longevity

The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes

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Sillage
Extremely noticeable

The scent will linger in the air even after its wearer has left.

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Style
Everyday

The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences

Everyday
Concentration
Fragrant mist

A weightless, fragrant veil with a light concentration delicately refreshes the skin and gives a feeling of cleanliness and comfort

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Fragrance seasonality
Spring - Summer

Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days

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Perfume information

Description of the composition

The note pyramid of Lovely Rock is shaped as a living composition, where accents shift with precision and warmth. The signature of Impulse is clear in the way notes appear and fade. Every decision feels deliberate, and the fragrance holds its character from opening to trail. Fragrant mist keeps the depth and body this composition needs.

From the group perspective the structure relies on Floral, Spicy, Wood and Gourmet. It also reaches into Whiteflower. Within olfactory families the scent maps to East and Floral.

Without strict stage separation the notes arrive together with a voluminous floral mood: Floral Notes, Spices and Woody Accord. In this format 3 notes sound as one integrated frame, forming romantic softness that feels seamless.

The middle and base stages are felt as a continuous motion from lift to depth, which keeps the fragrance coherent.

The olfactory framework rests on these accords: Floral, Wood and Spicy without random overlap. The stylistic positioning is feminine, which sharpens how the fragrance is perceived.

Taken together Lovely Rock reads as a cohesive composition — the start forms character, the heart develops the core line, while the drydown anchors the memory. These are the scent structures best judged on skin.

Perfumers

Gender Female
Brand Impulse
Segment Massmarket perfumery
Country United Kingdom
Website http://www.impulsefragrances.co.uk
Year of production 2014
Status Produced
Concentration Fragrant mist
License holder Unilever

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Composition pyramid

Note photo Floral Notes
Floral Notes
Note photo Spices
Spices
Note photo Woody Accord
Woody Accord

Mixed notes

Floral Notes Spices Woody Accord

Families

Family East East
Family Floral Floral

Fragrance characteristics

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Perception
Appearance quality
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