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Scent lasts longer on clothing and hair and sounds more voluminous than on bare skin. But this beaut...
Perfume extract
Jorum Studio Zhaar
Gender:
Unisex
Segment:
Lux perfumes
Fragrance information:
Jorum Studio Zhaar — an artistic woody fragrance
Jorum Studio Zhaar is a unisex extrait de parfum released in 2024.
This expressive composition brings together citrus, green, floral, spicy and woody accords — a fragrance for those who appreciate an unexpected development and the atmosphere of a true perfumery statement.
The fragrance was created by the Scottish house Jorum Studio, founded in 2019.
The brand builds its aesthetic around a bold fusion of art, nature and artistic perfumery, so Zhaar feels less like a universal “everyday” composition and more like a carefully conceived characterful image.
The character and development of Zhaar
Zhaar combines cool greenery, transparent citrus freshness and dry woody depth.
Galbanum, petitgrain and coniferous nuances create a feeling of damp vegetation and fresh air, while pink pepper adds a light spark and spicy dynamism to the composition.
As it develops, the green accord softens with the white-floral nuances of gardenia, jasmine, neroli and orange blossom.
The floral aspect does not aim for overt sweetness; instead, it highlights the woody framework and gives the fragrance greater dimension while preserving its modern, slightly contemplative character.
Cedar, oak and coniferous nuances are especially noticeable in the base, framed by soft ambery warmth.
Amber and ambrette lend the skin a delicate sensuality, while the woody notes support a dry, natural sound without excessive heaviness.
Fragrance pyramid and notes
The database does not list separate top, middle and base notes for Jorum Studio Zhaar, so it is more accurate to consider the composition as a cohesive accord.
The listed notes include amber, ambrette, Atlas cedar, cedar, davana, oak, galbanum, gardenia, jasmine, neroli, orange blossom, petitgrain, fir, pine and pink pepper.
Green, woody and citrus nuances play the central role in the fragrance’s character, while white flowers add softness and a luminous contrast.
Atlas cedar, pine, fir and oak create a natural vertical accent, while neroli and orange blossom make the scent more airy.
Who and when Zhaar is for
Zhaar is positioned as a unisex fragrance and can sound equally natural on women and men.
It will appeal to fans of green woody compositions, unconventional niche perfumery and fragrances that do not try to please everyone from the first spray.
The best time to discover Zhaar is spring, a cool summer and early autumn.
It is especially well suited to daytime urban settings, walks, creative environments or a quiet workday when you want to add individuality to your look without making a loud statement.
Sillage and dosage
The fragrance’s sillage is considered faint: Zhaar stays close to the skin and unfolds primarily for the wearer and those nearby.
It is a good choice for those who prefer an intimate, delicate scent rather than a dense cloud of perfume.
For application to the skin, the “walk into a cloud” technique works well, helping distribute the extrait softly and evenly.
One or two sprays are enough on clothing, especially if the fabric is dense or the fragrance is worn indoors.
The perfumer and the fragrance’s place in the brand’s style
Euan McCall, the founder and lead perfumer of Jorum Studio, worked on the fragrance.
His signature approach is evident in the layered combination of natural materials: Zhaar brings together coniferous freshness, bitter-green nuances, white flowers and a warm woody base while retaining cohesion and artistic expressiveness.
In terms of mood, the fragrance may appeal to those drawn to Dsquared² She Wood Velvet Forest Wood, David Jourquin Cuir Solaire and Tom Ford Reserve Collection Arabian Wood.
However, Zhaar stands out through its greener, more coniferous and airy interpretation of the woody theme — it is not a direct equivalent, but an independent niche interpretation.
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