How notes combine into fragrance families
When we say "floral fragrance" or "woody", we are using a map. Someone once took thousands of differ...
Athenaeum Jorum Studio, released in 2020, sits firmly in the category of a unisex fragrance, belonging to the fern, wood, and aromatic families. This fragrance is the personal signature of perfumer Euan McCall. A fragrance from the Selective Memory collection, in eau de parfum.
The birthplace of this fragrance — the United Kingdom, a place with a refined nose. Athenaeum Jorum Studio — the choice of those who appreciate depth and character in every detail.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months
The olfactory structure of Athenaeum unfolds as a cohesive olfactory arc, where layers reveal themselves smoothly and sequentially. The style of Jorum Studio is clear in the way notes appear and fade. No excess details, only what works, and the composition keeps a clear direction. Eau de parfum emphasizes the depth and body this composition needs.
At olfactory-group level the profile is anchored in Fruit, Animals, Aromatic and Sweet. The framework further includes Fairy, Floral, Balsamic and Leather. From a family perspective the fragrance belongs to Aromatic, Fern and Wood.
From the first breath you catch juicy fruity first notes: Apple, Beeswax, Fennel and Honey.
In the middle phase you detect Hay, Hyacinth and Neroli keeping a velvety rose-iris direction.
The internal accord map is driven by these accords: Animalistic, Balsamic, Aromatic and Gourmet without random overlap. Secondary accord layers such as Floral, Fruit, Wood and Leather expand the olfactory volume in the background.
Overall Athenaeum holds a coherent structure — the opening sets direction, the heart develops the core line, and the base secures the trail. These are the fragrances best experienced through real development.
| Gender | Unisex |
| Brand | Jorum Studio |
| Segment | Niche perfumery |
| Country | United Kingdom |
| Website | https://www.jorumstudio.com/ |
| Year of production | 2020 |
| Status | Produced |
| Concentration | Eau de parfum |
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