Volatility of notes: why the fragrance changes on the skin
You spritzed your favorite perfume in the morning, but by evening your skin smells like a different ...
Phloem Jorum Studio — a 2019 fragrance that needs no introduction. The nose behind this fragrance — Euan McCall. Phloem is part of the Progressive Botany collection.
Produced in the United Kingdom, where perfumery has long been elevated to an art form. A rich, layered composition that reveals itself differently depending on your mood and the time of day.
Some fragrances simply live on the skin — this one becomes part of it. The official website of Jorum Studio — http://www.parfesquisse.com.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months
The scent of Phloem unfolds as a continuous scent journey, where accents shift without rush and without gaps. The signature of Jorum Studio is recognizable in the pacing of the notes and the overall aesthetic. Nothing here feels random, and the composition keeps a clear direction.
The accord architecture is shaped by these accords: Gourmet, Floral, Fruit and Wood with each one in a clear role. Additional accords such as Amber, Spicy and Marine expand the olfactory volume in the background. The profile is unisex, which sharpens how the fragrance is perceived.
In a unified mixed pyramid the notes arrive together with a multi-layered petal mood: Ambrette, Amyris, Blueberry, Camellia, Manuka, Mulberry Flower and Nasturtium.
The deeper layers are perceived as a continuous motion from lift to depth, which gives the structure continuity.
At the note-group layer the composition is built around Green, Wood, Fruit and Floral. The palette also extends to Animals and Spicy.
Overall Phloem sounds complete from start to finish — the first stage creates momentum, the middle layer carries the identity, and the final phase leaves a stable imprint. This is the type of composition best understood in wear.
| Gender | Unisex |
| Brand | Jorum Studio |
| Segment | Niche perfumery |
| Country | United Kingdom |
| Website | https://www.jorumstudio.com/ |
| Year of production | 2019 |
| Status | Produced |
| Concentration | Eau de parfum |
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