The art of perfume marketing: how fragrance is sold
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Oxygene Homme joined the Lanvin portfolio in 2001. A masculine fragrance rooted in the fern and wood families. The duo Pascal Mourgue and Alberto Morillas brought this fragrance to life. Oxygene Homme is part of the Oxygene collection. Released in eau de toilette.
The sillage is delicate — an intimate cloud that stays close to the skin. Longevity is moderate — not too much, not too little, just right. The home of this fragrance is France. A rich, layered composition that reveals itself differently depending on your mood and the time of day.
The fragrance has medium longevity and lasts on the skin for about 5-6 hours, gradually revealing its notes and leaving a pleasant impression
A subtle trail—just a hint of fragrance
The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences
A light and elegant fragrance with harmonious richness—the perfect balance between the depth of eau de parfum and the freshness of cologne
Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months
The scent of Oxygene Homme is built as a living composition, where notes flow without rush and without gaps. The signature of Lanvin comes through in the pacing of the notes and the overall aesthetic. No excess details, only what works, and the fragrance holds its character from opening to trail. Eau de toilette keeps the right density and pace of development.
The gender direction is masculine, which clarifies the composition character. In longevity terms Middle suggests confident staying power. In trail behavior Weak describes the way the scent radiates.
At the opening of the pyramid you detect cardamom-peppery first notes: Coriander, Cypress, Fir Resin and Wormwood.
When the opening settles you meet Juniper and Myrtle holding a spicy-woody direction. In what remains on skin the line is anchored through Cedar and musk, extending a warm vetiver trail.
At the note-group layer the profile is anchored in Spicy, Wood, Balsamic and Green. It also reaches into Musk. At family level the composition sits in Fern and Wood.
Overall Oxygene Homme reads as a cohesive composition — the start forms character, the middle layer carries the identity, and the base secures the trail. These are the scent structures best judged in wear.
| Gender | Male |
| Brand | Lanvin |
| Segment | Luxury perfumery |
| Country | France |
| Website | http://www.lanvin.com |
| Year of production | 2001 |
| Status | Produced |
| Concentration | Eau de toilette |
| License holder | Inter Parfums |
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