The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
The world first encountered Idole by Lubin in 1961. A feminine fragrance belonging to the floral family. A perfume extract — light-footed, but utterly unforgettable.
Made in France, backed by a long and proud tradition. Further versions available: lubin idole. Idole Lubin — the choice of those who appreciate depth and character in every detail.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
The most concentrated form of perfume with a deep, multifaceted composition, exceptional durability, and an expressive trail
Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months
The composition of Idole unfolds as a living composition, where notes flow with precision and warmth. The signature of Lubin comes through in the way notes appear and fade. No excess details, only what works, and the composition keeps a clear direction. Perfume extract keeps the right density and pace of development.
The internal accord map is shaped by these accords: Floral without random overlap. The stylistic positioning is feminine, which clarifies the composition character.
When the structure is mixed the opening appears as one connected movement with a voluminous floral mood: Floral Notes. In this format 1 note acts as one integrated frame, forming the effect of a living bouquet that reads as cohesive from the start.
The heart and base are felt as a continuous motion from lift to depth, which preserves the scent identity through drydown.
At olfactory-group level the structure relies on Floral and Whiteflower. At family level the fragrance belongs to Floral.
Taken together Idole holds a coherent structure — the opening sets direction, the central phase adds depth, and the final phase leaves a stable imprint. This is the type of composition best experienced through real development.
| Gender | Female |
| Brand | Lubin |
| Segment | Luxury perfumery |
| Country | France |
| Website | http://www.lubin.eu |
| Year of production | 1961 |
| Status | Discontinued |
| Concentration | Perfume extract |
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