The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
In 2016, the Italian niche brand M.INT, founded by Serge and Helen Mintz, introduced the versatile fragrance The Smart Set, which became part of the Green Collection.
This release, launched in 2016, reflects the brand's philosophy where perfumery is the art of evoking deep emotions, and the motto "That Which Triggers Emotion" is reflected in every note.
The creation of The Smart Set was led by the renowned perfumer Nathalie Lorson, whose talent gives the fragrance a unique character, balancing between spicy and aromatic accords.
Her experience in creating complex compositions ensured a harmonious development of notes from top to base, making this perfume memorable and emotional.
The Smart Set is positioned as a unisex eau de parfum, belonging to the Spicy and Aromatic families.
It is perfectly suited for those who appreciate complex and emotional compositions, easily adapting to various seasons and scenarios—from autumn evenings to winter gatherings.
If you enjoyed The Smart Set, take a look at Tiziana Terenzi Draconis, Editions de Parfums Frédéric Malle Eau De Magnolia, and Novaya Zarya Gvozdika Gvozdika — these fragrances also combine spicy, woody, and gourmand notes, offering alternatives for lovers of rich perfumes. For more information about the brand and its collections, visit the official website: http://www.ateliercologne.com.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months
The Smart Set pyramid begins with a refreshing and energetic start: Bergamot and Grapefruit bring citrus freshness, while Black Pepper adds a spicy spark.
At the heart of the fragrance, warm and complex notes unfold: Cedar imparts woody depth, Cloves (spice) contributes spicy charm, and Plum softens the composition with fruity sweetness.
On the base, the fragrance gains stability and warmth thanks to Coffee, which adds a gourmand note, Patchouli provides an earthy character, and Vetiver concludes everything with woody elegance, creating a long-lasting and memorable finish.
| Gender | Unisex |
| Brand | M.INT |
| Segment | Niche perfumery |
| Country | Italy |
| Website | http://mintparfums.com/ |
| Year of production | 2016 |
| Status | Produced |
| Concentration | Eau de parfum |
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