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The house of Memo gifted the world with Flåm in 2021. A unisex fragrance rooted in the wood, musk, and floral families. Inspiration and execution — all of it is Clara Molloy. Flåm — proudly part of the Graines Vagabondes collection. The fragrance concentration is eau de parfum.
Made in France. Flåm Memo — the choice of those who appreciate depth and character in every detail.
The fragrance is highly persistent and lasts on the skin for up to 8–10 hours, gradually revealing its notes and allowing you to enjoy the full bouquet throughout the day
The scent is clearly present near you, but it does not fill the entire space
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The scent of Flåm is shaped as a cohesive olfactory arc, where layers reveal themselves smoothly and sequentially. The signature of Memo comes through in the way notes appear and fade. Nothing here feels random, and the fragrance holds its character from opening to trail. Eau de parfum emphasizes the right density and pace of development.
From the group perspective the profile is anchored in Fairy, Musk, Ambery and Citrus. It also reaches into Spicy, Wood, Aromatic and Whiteflower.
When the structure is mixed the opening appears as one connected movement with a velvety-clean mood: Aldehydes, Ambrettolide, Ambrofix, Bergamot, Bitter Orange, Bourbon Vanilla and Cashmeran.
The heart and base are felt as a continuous motion from lift to depth, which gives the structure continuity.
The olfactory framework rests on these accords: Aromatic, Citrus, Gourmet and Floral without random overlap. Additional accords such as Fruit, Musc, Wood and Spicy enrich the profile without taking over.
Taken together Flåm reads as a cohesive composition — the opening sets direction, the middle layer carries the identity, and the final phase leaves a stable imprint. These are the fragrances best experienced in wear.
| Gender | Unisex |
| Brand | Memo |
| Segment | Niche perfumery |
| Country | France |
| Website | https://www.memoparis.com/en/ |
| Year of production | 2021 |
| Status | Produced |
| Concentration | Eau de parfum |
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