Korean Perfumery: How K-Beauty Came to Fragrances
At first, the world fell in love with Korean creams and sheet masks. Then it was the turn of scent, ...
In 2018, Memoize introduced Avaritia — a fragrance that's hard to forget. A unisex fragrance rooted in the east family. From the Dark Range collection; released as perfume extract.
Produced in the United Kingdom, where perfumery has long been elevated to an art form. A rich, layered composition that reveals itself differently depending on your mood and the time of day.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences
The most concentrated form of perfume with a deep, multifaceted composition, exceptional durability, and an expressive trail
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The composition of Avaritia is shaped as a layered story, where accents shift smoothly and sequentially. The creative approach of Memoize is recognizable in details that define the fragrance identity. Every decision feels deliberate, and the fragrance holds its character from opening to trail. Perfume extract supports the depth and body this composition needs.
The olfactory framework rests on these accords: Citrus, Floral, Musc and Wood forming a compact and readable structure. Background accords such as Amber add depth to the backdrop. The stylistic positioning is unisex, which makes the scent profile easier to read.
In the first seconds you catch invigorating sunny opening notes: Bergamot, Geranium, Orange and Wormwood.
At the core of development you notice Cedar and Jasmine holding a velvety sandalwood direction.
At the note-group layer the profile is anchored in Citrus, Floral, Green and Wood. The framework further includes Whiteflower, Ambery, Musk and Gourmet. Within olfactory families the composition sits in East.
Overall Avaritia sounds complete from start to finish — the first stage creates momentum, the middle layer carries the identity, and the base secures the trail. This is the type of composition best experienced through real development.
| Gender | Unisex |
| Brand | Memoize |
| Segment | Niche perfumery |
| Country | United Kingdom |
| Website | http://www.memoizeperfume.com |
| Year of production | 2018 |
| Status | Produced |
| Concentration | Perfume extract |
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