The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
2022: the world took its first breath of Eximus Memoize. A unisex fragrance from the east and wood families. From the Limited Edition Exclusives collection; released as perfume extract.
Brand country — the United Kingdom: a place that truly knows its way around a great scent. A rich, layered composition that reveals itself differently depending on your mood and the time of day.
The fragrance is highly persistent and lasts on the skin for up to 8–10 hours, gradually revealing its notes and allowing you to enjoy the full bouquet throughout the day
The scent is clearly present near you, but it does not fill the entire space
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
The most concentrated form of perfume with a deep, multifaceted composition, exceptional durability, and an expressive trail
Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months
The composition of Eximus evolves as an expressive line of development, where layers reveal themselves smoothly and sequentially. The creative approach of Memoize is recognizable in the pacing of the notes and the overall aesthetic. Nothing here feels random, and the fragrance holds its character from opening to trail. Perfume extract keeps a balanced rhythm of unfolding.
As soon as the fragrance opens you sense petal-airy first notes: Pear blossom and Saffron. Exactly these 2 notes build the effect of a living bouquet that gives the fragrance a clear opening statement.
At the core of development you meet Clove, Magnolia, Rose and Sandalwood holding a opulent floral direction.
The internal accord map is shaped by these accords: Floral, Musc, Wood and Spicy with each one in a clear role. The profile is unisex, which makes the scent profile easier to read.
At olfactory-group level the profile is anchored in Floral, Spicy, Wood and Gourmet. It also reaches into Musk. From a family perspective the composition sits in East and Wood.
Overall Eximus reads as a cohesive composition — the start forms character, the middle layer carries the identity, and the base secures the trail. These are the scent structures best experienced through real development.
| Gender | Unisex |
| Brand | Memoize |
| Segment | Niche perfumery |
| Country | United Kingdom |
| Website | http://www.memoizeperfume.com |
| Year of production | 2022 |
| Status | Limited edition |
| Concentration | Perfume extract |
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