Niche perfumery vs mass market: is it worth overpaying?
Two bottles stand side by side. One asks a modest sum, the other several times more expensive, and t...
Charm is one of the most captivating fragrances in the New Brand portfolio. A feminine fragrance belonging to the floral family. Concentration — eau de parfum: exactly what it needs to be.
Behind this fragrance stands the United States and its rich perfumery heritage. A rich, layered composition that reveals itself differently depending on your mood and the time of day.
One bottle, and you'll understand why New Brand has such a devoted following. The official website of New Brand — https://www.livemaster.ru/parfum-naturel.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The note pyramid of Charm unfolds as an expressive line of development, where layers reveal themselves smoothly and sequentially. The signature of New Brand comes through in the way notes appear and fade. Every decision feels deliberate, and the structure feels complete all the way through. Eau de parfum sets a balanced rhythm of unfolding.
At the note-group layer the profile is anchored in Fairy, Floral and Whiteflower. At family level the scent maps to Floral.
In a unified mixed pyramid the notes arrive together with a ethereal unusual mood: No information on composition. In this format 1 note sounds as one voice, forming creative artistic accent that reads as cohesive from the start.
The deeper layers are perceived as a continuous motion from lift to depth, which keeps the fragrance coherent.
The gender direction is feminine, which clarifies the composition character.
Taken together Charm sounds complete from start to finish — the opening sets direction, the heart develops the core line, and the base secures the trail. These are the fragrances best judged through real development.
| Gender | Female |
| Brand | New Brand |
| Segment | Massmarket perfumery |
| Country | United States |
| Website | http://fragluxe.com |
| Status | Produced |
| Concentration | Eau de parfum |
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