Bottle photo  Новая Заря
Bottle photo  Новая Заря
Image  Новая Заря
Image  Новая Заря
Perfume extract

Новая Заря Elena

Gender image: Female
Gender:
Female
Segment image
Segment:
Lux perfumes
Fragrance information:

Elena by Novaya Zarya: A Classic Women's Perfume

Immerse yourself in a world of nostalgia and elegance with Elena by Novaya Zarya — a legendary women's fragrance released in 1978 and known in Russia as "Yelena".

This perfume, presented as a perfume extract, embodies the spirit of the Soviet era, offering a rich and long-lasting composition that still captivates classic enthusiasts.

Its release was a significant event in the history of Russian perfumery, reflecting the trends of the time and maintaining relevance due to its timeless character.

The History of the Novaya Zarya Brand

Behind the Elena fragrance lies the rich heritage of the Novaya Zarya brand, whose history dates back to 1864 when French perfumer Henri Brocard founded it in Moscow.

This is a legend of Russian perfumery, which for decades has created fragrances that reflect cultural and social changes in Russia.

Elena, released in the late 1970s, became one of the symbols of that era — an elegant and accessible choice for women seeking to emphasize their femininity and confidence.

The brand continues to inspire fans with its quality and traditions, making each bottle part of a living history.

Positioning and Usage Recommendations

The women's fragrance Elena is perfect for those looking for a balance between classic and modern.

With a medium trail, it leaves a delicate but memorable trace without overwhelming others.

For optimal effect, it is recommended to use 2 to 3 sprays on the skin and the same on clothing, which allows you to enjoy the smooth unfolding of notes throughout the day.

This perfume excels as a companion for daily tasks, office meetings, or romantic dates, especially in the spring-summer season when its floral chords shine particularly brightly.

Fragrance Family and Note Groups

Elena belongs to the floral fragrance families, highlighting its delicate and romantic essence.

The composition combines various note groups, including ambery, fruity, white floral, and woody elements, creating a multifaceted bouquet.

This harmony makes the fragrance versatile and adaptive, able to adjust to mood and circumstances while remaining recognizable and loved by generations.

Similar Fragrances for Inspiration

If Elena has won your heart, it's worth paying attention to other perfumes that share its elegance and depth.

For example, Gucci By Gucci offers a similar floral-woody composition with modern chic, while Gucci Gucci by Gucci adds spicy accents for a bolder look.

Also, Givenchy Amarige D'Amour brings romantic floral notes, perfect for special occasions. These alternatives will help expand your perfume collection and find new favorites. For additional information and up-to-date news, visit the official website.

Favorites
Add to comparison
Share
23
Comment

Key fragrance characteristics

Perfume information

Description of the composition

The fragrance pyramid of Elena opens with fresh and juicy top notes of black currant and fruity note, creating a playful and enticing start, reminiscent of summer berries.

At the heart of the composition, delicate and romantic chords of jasmine, lily of the valley, and rose unfold, adding floral depth and elegance, like a bouquet in full bloom.

The base secures the fragrance with warm and sensual notes of amber, musk, sandalwood, tobacco, and Virginia cedar, creating a lasting woody-ambery finish that envelops the skin with a soft trail.

This dynamic evolution from fruity freshness to floral tenderness and woody warmth makes Elena multifaceted and memorable, perfectly suited for long wear.

Gender Female
Brand Новая Заря
Segment Massmarket perfumery
Country Russia
Website http://www.novzar.ru
Year of production 1978
Status Produced
Concentration Perfume extract

Composition pyramid

Blackcurrant
Fruit note
Jasmine
Lily of the Valley
Rose
Ambergris
Sandalwood
Tobacco

Families

Fragrance characteristics

based on 15 opinions
Chords
Relevance
Dosage
Perception
Appearance quality
Similar
Persistence
The persistence of a fragrance is determined by how long it can be felt. It is a characteristic associated with ingredients that evaporate slowly. Persistence depends on the physical properties of the perfume ingredients—mainly their volatility and environmental factors such as temperature and humidity.
Persistence
Medium (2 to 5 hours)
3
Sillage
Imagine a light cloud of fragrance that, like an aeroplane trail, remains in the air after your appearance. This is the sillage - a subtle or vivid imprint left by the most diffuse element of a perfume composition. The sillage can be almost invisible when it is felt only by you and those around you. Or it can be so expressive that its presence is noticed even long after you have left.
Sillage
Medium
3
Complexity and depth
The complexity of a fragrance is the number and variety of notes that create a unique composition. A complex fragrance contains many different notes that reveal themselves on the skin. The depth of a fragrance is the richness and intensity of the fragrance. Fragrances with a deep composition include heavy and powerful notes that stay on the skin longer and affect others over long distances.
Complexity and depth
Medium and varied
2
Gender
This scale depicts gender focus and demonstrates how the brand positions the fragrance - as masculine, feminine or universal.
Male
7%
Unisex
20%
Female
73%
What kind of event
Date
0%
Wedding
0%
Sport
0%
Sleep
0%
For party
50%
For every day
50%
Sex
0%
For Holiday
0%
Theatre
0%
Office
0%
For what time of year / season
Winter
Winter
46%
Spring
Spring
8%
Summer
Summer
8%
Autumn
Autumn
38%
For what style / mood
Casual
20%
Gala
20%
Classic
20%
Avant-garde
0%
Romantic
20%
Sporty
20%
For what age
under 18
17%
18-25 years old
8%
26-35 years old
25%
36-45 years
8%
46+ years old
25%
Any
17%
On the skin
The optimum amount of atomisation on the skin is the balance at which the fragrance reveals itself in its entirety and sounds its best.
Spot
12%
Enter the cloud
12%
1-2 atomisations
12%
2-3 atomisations
38%
3-4 atomisations
12%
4-5 sprays
12%
Where is the best place to apply the fragrance?
The best places to apply a fragrance are the areas where it will reveal itself most fully and create the most vivid impression.
On the chest
0%
On the wrist
33%
On the knees
0%
On the back of the neck
33%
Behind the ears
33%
On the elbow
0%
On the abdomen
0%
On the back of the hand
0%
On clothes
0%
Не могу оценить
0%
On clothing
The optimum amount of atomisation of the fragrance on clothes, at which it reveals the best quality of the fragrance.
Spot
12%
Enter the cloud
12%
1-2 atomisations
12%
2-3 atomisations
38%
3-4 atomisations
12%
4-5 sprays
12%
Associations
Perfume associations are the emotions and images that pop into the imagination when you perceive its unique notes and accents
Freshness
22%
Exoticism
11%
Luxury
22%
Euphoria
11%
Passion
11%
Joy
11%
Calm
11%
Excitement
0%
Sadness
0%
Despair
0%
Effect
Fragrances can attract attention and evoke positive emotions, others can leave neutral, and others can cause negative associations and repel people.
Effect
Pleasant and unobtrusive
3
Intensity
The intensity of a fragrance is like its ‘volume’, the degree of intensity and strength with which it is felt around you or on the surface.
Intensity
Moderate
2
Bottle
Bottle
High quality
4
Spray
Spray
High quality
4
Packaging quality
Perfume bottle packaging quality is about protection and aesthetic appeal, including strength, reliability, design and materials. High quality ensures the safety and security of the product, a good first impression and attractiveness
Packaging quality
High quality
4
Similar fragrances
Amor Infinito
Amor Infinito
Valeria Mazza
Eau de toilette
Similarity according to users
3%
Aqua di Aqua
Aqua di Aqua
Princesse Marina De Bourbon
Eau de parfum
Similarity according to users
3%
Ariel
Ariel
Dzintars
Perfume extract
Similarity according to users
3%
Banafsaj Aquafine
Banafsaj Aquafine
Junaid Perfumes
Eau de parfum
Similarity according to users
3%
Blue Dreams
Blue Dreams
M. Asam
Eau de parfum
Similarity according to users
3%
Chic Tender
Chic Tender
Creations
Eau de toilette
Similarity according to users
3%
Doryan
Doryan
Frederic M
Eau de parfum
Similarity according to users
3%
Edmond Dupery "Un desir femelle"
Edmond Dupery "Un desir femelle"
Aromat / Аромат
Eau de parfum
Similarity according to users
3%
Image

Fragsigram: how to spot a fake

Upload the original perfume so the community can check against it.
Photograph: the bottle, the sprayer, under the sprayer, under the cap, the packaging, the batch code, and the bottom of the bottle.

Check the quality of the details, the atomizer, the neck, and the glass. #nofakes!

Up to 10 photos, each up to 5MB

Fragrance trend

Reviews
Average rating
3.9
19 ratings
23 comments
5
32%
4
47%
3
5%
2
16%
1
0%
Leave your review
Share your impressions of the fragrance
Sort by:
Sort:
Enter your comment
Give a rating from 1 to 5
Give a rating from 1 to 5.
2/5
2
What's on the shelves now doesn't please me at all. I tried it several times, but it didn't impress. It's not about comparing old with new, although for fans, of course, that matters. It just doesn't evoke emotions. A sweetish-floral scent and nothing more
4/5
4
The scent is delicate, with fruity notes, as if enveloping you in its cloud. It doesn't evoke retro associations, but, honestly, it's not for young girls. Not because it doesn't suit them - it's just that a certain experience is needed for its full unfolding. This perfume requires the ability to grasp its charm, as it's far from modern trends and closer to what could simply be called «a good smell»
4/5
4
In my opinion, the composition is quite interesting. It features a combination of dried fruits and a light patchouli accent. The fragrance remains stable, not changing its scent. Autumn is when it's especially appropriate. However, I had a rectangular bottle, and the cap just fell off, which is, of course, disappointing
5/5
5
What an AMAZING fragrance! 'Elena' by 'Novaya Zarya' is a true old-school gem that keeps me from forgetting the brand. It's cold and melancholic, with a dusty note that makes you ponder. The scent reminds me of a theater backstage, where mustiness intertwines with floral nuances, or an old wardrobe with remnants of mom's cosmetics. This combination evokes vivid associations. And its powdery-green sound truly resonates with Chanel 19 Poudré, although it's better not to look at 'Novaya Zarya's' pyramids. This fragrance is worth much more than its price
5/5
5
I bought this fragrance, and what can I say? It's just awful! After the first spray, I found myself in some nightmarish childhood, where everything was not as it is now. It stinks so much I want to run away from that street where I first smelled it 🤮
4/5
4
Not at all like the perfumes from Soviet times, like Elena for example. The scent changes depending on the bottling date. I was lucky, my version turned out to have fruity notes and was very delicate. Truly, a very beautiful smell. Later I popped into a brand store and was surprised - the scent there was completely different
2/5
2
The Elena perfume I had in the 80s left a deep impression on my memory. But the new versions I ordered were simply disappointing. If the formula changed so much, why keep the old name? This isn't the Elena I remember. The scent is too sweet and, fortunately, not long-lasting. No unique twist, none of the promised notes - just awful. I don't even want to spray this in the bathroom, and giving it as a gift would be embarrassing. It's a real shame, but now I have a completely different opinion of the factory I once respected
5/5
5
It just so happens that I have three versions of Elena. I don't know if I'm lucky or unlucky, but the brand is known for its fragrances smelling differently depending on the batch. The first version is a true beauty, a perfume from the past, with a light retro touch. It's even better than Red Moscow.

The other two versions are newer releases. One of them smells of soft fruits, as if you're wrapped in a warm scarf or socks. And the second version surprises with an oriental style, with spicy, slightly sour tobacco. It's truly atmospheric and beautiful. I want to stock up, but who knows what will be in the next bottle
5/5
5
It all depends on which batch you get. I've had my bottle for about six years, I cherish it a lot because I bought a fresher version and it's completely different. It has a lot of jasmine and smells more mature. But the fragrance from my bottle, even after maceration, remains delicate, berry-floral, refined, and feminine!!!
5/5
5
The fragrance greets you with the scent of extinguished fruity hookah tobacco - a bittersweet smell tickles your nose, creating an irresistible urge to inhale deeper. The clay bowl is once again filled with a moist, pliable mass, tightly wrapped in foil, and holes are poked in it. Hot coals are placed on top, and they start smoking again. Wine bubbles in the flask, and from under half-closed eyelids, thick smoke is visible, obscuring the faces of those around 'Elena' surprises with its contrast of temperatures - heated tobacco gives way to cold steam, and then it all recedes, making way for honeyed rose, berry jam with a solidified crust, and wind-dried fruit slices. It's simply incredible
4/5
4
I've heard many opinions that this fragrance is simply amazing and very delicate, considered a classic. But when I tried it, it didn't grab me. They say that the quality can vary depending on the release date. I wonder if it's worth trying another batch later
4/5
4
The scent turned out floral-fruity and distinctly feminine. Rose, which not everyone loves, is quite strong here, and blackcurrant shows up in both berries and leaves. Overall, it's a pretty interesting and attractive combination )
5/5
5
A true classic that never loses its relevance! The scent is simply stunning, and the fragrance composition impresses with its depth. I'll definitely try it on myself!
4/5
4
Oh, how happy I am when I remember these perfumes! 😍 My mom once gave them to my older sister, and I, being little, was strictly forbidden to touch them. But how much I wanted to! The scent seemed like a real fairy tale. At some point, they ended up with me, but unfortunately, they ran out and disappeared from stores. I searched for them for a long time, and finally, I found them! I ordered them and am now eagerly waiting, but the reviews that say they're not at all like before are a bit disappointing. It's probably just nostalgia and the desire to bring back those wonderful moments from childhood! 🎉
4/5
4
The fragrance unfolds slowly. Blackcurrant lingers long and pleasantly, although at first you hear alcohol, which quickly dissipates. Its longevity is on point, that's for sure. It suits both young girls and more mature women. The fruits don't blend into a compote but retain their individuality. It smells really delicious

Collections Новая Заря

Even more options from this brand
Defile (4)
Driver (2)
Eau Jeune (2)
Energy (6)
Esprit des Parfums (2)
Femmes Fleurs (3)
Kuznetsky Most (2)
Milaya (4)
Mon Bijou (4)
My Ideal (4)
Mystere (2)
Patchouli d'Or (3)
Philosophie (4)
Saison (5)
Sardonics (3)
Sexy (5)
Дух Духов (14)
Магия Цветов (5)
Мэр (2)
Я люблю (3)
Driver Driver
0.0
Mystere Mystere
4.0
Mystere Mystere
4.5

Popular articles

Image

!

Total in list: 0

Image

The fragrance was successfully added to the comparison!

Total in list: 0