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Home Fragrances Новая Заря Energy Mayor Energy Platinum
Bottle photo Новая Заря
Bottle photo Новая Заря
Image Новая Заря
Image Новая Заря
Eau de toilette

Новая Заря Mayor Energy Platinum

Gender image: Male
Gender:
Male
Segment image
Segment:
Lux perfumes
Fragrance information:

Mayor Energy Platinum Новая Заря, brought to life in 2008, is marketed as a masculine fragrance, belonging to the fern and wood families. From the Energy collection; released as eau de toilette.

The sillage is very delicate — an intimate cloud that stays close to the skin. Every application feels like a little ritual — longevity is low. The birthplace of this fragrance — Russia, a place with a refined nose. Mayor Energy Platinum Новая Заря unfolds gradually, effortlessly, and with great refinement — a perfect choice for day or evening.

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Key fragrance characteristics

Better suited for:
Men and boys
Low fragrance longevity

The fragrance has low persistence and lasts on the skin for about 2–3 hours, gradually fading and smoothly revealing its main notes

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Sillage
Very weak

The scent exists only for you—no one around you will notice it

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Style
Everyday

The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences

Everyday
Concentration
Eau de toilette

A light and elegant fragrance with harmonious richness—the perfect balance between the depth of eau de parfum and the freshness of cologne

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Fragrance seasonality
Spring - Summer

Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days

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Perfume information

Description of the composition

The scent of Mayor Energy Platinum is built as a living composition, where accents shift without rush and without gaps. The creative approach of novaya-zarya is recognizable in the pacing of the notes and the overall aesthetic. Nothing here feels random, and the composition keeps a clear direction. Eau de toilette sets the depth and body this composition needs.

From the group perspective the composition is built around Citrus, Aromatic, Green and Spicy. The framework further includes Earthy / Mossy and Wood. Within olfactory families the scent maps to Fern and Wood.

In the first seconds you meet radiant lemon-bergamot first notes: Bergamot, Mandarin and Mint.

In the central layer you sense Lavender, Nutmeg and Pink pepper holding a cinnamon-nutmeg direction.

The accord architecture is driven by these accords: Aromatic, Citrus, Wood and Spicy with each one in a clear role. The gender direction is masculine, which sharpens how the fragrance is perceived. For persistence Low indicates a stable lasting impression.

In summary Mayor Energy Platinum reads as a cohesive composition — the opening sets direction, the heart develops the core line, while the drydown anchors the memory. These are the fragrances best understood in wear.

Gender Male
Brand Новая Заря
Segment Massmarket perfumery
Country Russia
Website http://www.novzar.ru
Year of production 2008
Status Produced
Concentration Eau de toilette

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Composition pyramid

Note photo Bergamot
Bergamot
Note photo Mandarin
Mandarin
Note photo Mint
Mint
Note photo Lavender
Lavender
Note photo Nutmeg
Nutmeg
Note photo Pink pepper
Pink pepper
Note photo Oak moss
Oak moss
Note photo Tobacco
Tobacco

Top notes

Bergamot Mandarin Mint

Heart notes

Lavender Nutmeg Pink pepper

Base notes

Oak moss Tobacco

Families

Family Fern Fern
Family Wood Wood

Fragrance characteristics

based on 4 opinions
Chords
Relevance
Dosage
Perception
Appearance quality
Similar
Persistence
The persistence of a fragrance is determined by how long it can be felt. It is a characteristic associated with ingredients that evaporate slowly. Persistence depends on the physical properties of the perfume ingredients—mainly their volatility and environmental factors such as temperature and humidity.
Persistence
Low (1 to 2 hours)
2
Sillage
Imagine a light cloud of fragrance that, like an aeroplane trail, remains in the air after your appearance. This is the sillage - a subtle or vivid imprint left by the most diffuse element of a perfume composition. The sillage can be almost invisible when it is felt only by you and those around you. Or it can be so expressive that its presence is noticed even long after you have left.
Sillage
Imperceptible
2
Complexity and depth
The complexity of a fragrance is the number and variety of notes that create a unique composition. A complex fragrance contains many different notes that reveal themselves on the skin. The depth of a fragrance is the richness and intensity of the fragrance. Fragrances with a deep composition include heavy and powerful notes that stay on the skin longer and affect others over long distances.
Complexity and depth
Medium and varied
2
Gender
This scale depicts gender focus and demonstrates how the brand positions the fragrance - as masculine, feminine or universal.
Male
75%
Unisex
25%
Female
0%
What kind of event
Date
25%
Wedding
0%
Sport
0%
Sleep
0%
For party
0%
For every day
25%
Sex
0%
For Holiday
25%
Theatre
0%
Office
25%
For what time of year / season
Winter
Winter
12%
Spring
Spring
38%
Summer
Summer
38%
Autumn
Autumn
12%
For what style / mood
Casual
50%
Gala
50%
Classic
0%
Avant-garde
0%
Romantic
0%
Sporty
0%
For what age
under 18
0%
18-25 years old
0%
26-35 years old
0%
36-45 years
100%
46+ years old
0%
Any
0%
On the skin
The optimum amount of atomisation on the skin is the balance at which the fragrance reveals itself in its entirety and sounds its best.
Spot
0%
Enter the cloud
50%
1-2 atomisations
50%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Where is the best place to apply the fragrance?
The best places to apply a fragrance are the areas where it will reveal itself most fully and create the most vivid impression.
On the chest
0%
On the wrist
33%
On the knees
0%
On the back of the neck
33%
Behind the ears
33%
On the elbow
0%
On the abdomen
0%
On the back of the hand
0%
On clothes
0%
Не могу оценить
0%
On clothing
The optimum amount of atomisation of the fragrance on clothes, at which it reveals the best quality of the fragrance.
Spot
0%
Enter the cloud
50%
1-2 atomisations
50%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Associations
Perfume associations are the emotions and images that pop into the imagination when you perceive its unique notes and accents
Freshness
67%
Exoticism
0%
Luxury
0%
Euphoria
0%
Passion
0%
Joy
33%
Calm
0%
Excitement
0%
Sadness
0%
Despair
0%
Effect
Fragrances can attract attention and evoke positive emotions, others can leave neutral, and others can cause negative associations and repel people.
Effect
Attracts attention
4
Intensity
The intensity of a fragrance is like its ‘volume’, the degree of intensity and strength with which it is felt around you or on the surface.
Intensity
Weak
1
Bottle
Bottle
High quality
4
Spray
Spray
High quality
4
Packaging quality
Perfume bottle packaging quality is about protection and aesthetic appeal, including strength, reliability, design and materials. High quality ensures the safety and security of the product, a good first impression and attractiveness
Packaging quality
High quality
4
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4.0
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