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Home Fragrances The Body Shop Choice Choice Bold
Bottle photo The Body Shop
Image The Body Shop
Eau de toilette

The Body Shop Choice Bold

Gender image: Unisex
Gender:
Unisex
Segment image
Segment:
Lux perfumes
Fragrance information:

Choice Bold The Body Shop, brought to life in 2020, is officially considered a unisex fragrance, rooted in the east and floral families. Jordi Fernandez — the creative mind behind this fragrance. Choice Bold is part of the Choice collection. Released in eau de toilette.

Brand country — the United Kingdom. A rich, layered composition that reveals itself differently depending on your mood and the time of day.

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Key fragrance characteristics

Better suited for:
Men and women (unisex)
Very high fragrance longevity

The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes

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Sillage
Extremely noticeable

The scent will linger in the air even after its wearer has left.

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Style
Solemn

The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image

Solemn
Concentration
Eau de toilette

A light and elegant fragrance with harmonious richness—the perfect balance between the depth of eau de parfum and the freshness of cologne

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Fragrance seasonality
Autumn - Winter

Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months

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Perfume information

Description of the composition

The note pyramid of Choice Bold evolves as an expressive line of development, where accents shift with precision and warmth. The creative approach of The Body Shop is clear in the pacing of the notes and the overall aesthetic. Nothing here feels random, and the composition keeps a clear direction. Eau de toilette keeps the depth and body this composition needs.

When the structure is mixed the notes arrive together with a creamy-floral mood: Jasmine, Patchouli, Vanilla, musk and ylang-ylang. In this case 5 notes sound as one integrated frame, building floral tenderness that feels seamless.

The inner phases are perceived as a gradual shift without abrupt breaks, which gives the structure continuity.

The olfactory framework is shaped by these accords: Floral, Musc, Wood and Spicy forming a compact and readable structure.

At olfactory-group level the structure relies on Whiteflower, Wood, Gourmet and Musk. The palette also extends to Floral. From a family perspective the composition sits in East and Floral.

In summary Choice Bold holds a coherent structure — the opening sets direction, the central phase adds depth, and the base secures the trail. These are the scent structures best understood through real development.

Perfumers

Gender Unisex
Brand The Body Shop
Segment Massmarket perfumery
Country United Kingdom
Website https://www.thebodyshop.ru
Year of production 2020
Status Produced
Concentration Eau de toilette
License holder Natura &Co

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2.9

Composition pyramid

Note photo Jasmine
Jasmine
Note photo Patchouli
Patchouli
Note photo Vanilla
Vanilla

Mixed notes

Jasmine Patchouli Vanilla musk ylang-ylang

Families

Family East East
Family Floral Floral

Fragrance characteristics

based on 2 opinions
Chords
Relevance
Dosage
Perception
Appearance quality
Similar
Persistence
The persistence of a fragrance is determined by how long it can be felt. It is a characteristic associated with ingredients that evaporate slowly. Persistence depends on the physical properties of the perfume ingredients—mainly their volatility and environmental factors such as temperature and humidity.
Persistence
Very high (more than 12 hours)
5
Sillage
Imagine a light cloud of fragrance that, like an aeroplane trail, remains in the air after your appearance. This is the sillage - a subtle or vivid imprint left by the most diffuse element of a perfume composition. The sillage can be almost invisible when it is felt only by you and those around you. Or it can be so expressive that its presence is noticed even long after you have left.
Sillage
Very conspicuous
5
Complexity and depth
The complexity of a fragrance is the number and variety of notes that create a unique composition. A complex fragrance contains many different notes that reveal themselves on the skin. The depth of a fragrance is the richness and intensity of the fragrance. Fragrances with a deep composition include heavy and powerful notes that stay on the skin longer and affect others over long distances.
Complexity and depth
Medium and varied
2
Gender
This scale depicts gender focus and demonstrates how the brand positions the fragrance - as masculine, feminine or universal.
Male
50%
Unisex
50%
Female
0%
What kind of event
Date
50%
Wedding
0%
Sport
0%
Sleep
0%
For party
50%
For every day
0%
Sex
0%
For Holiday
0%
Theatre
0%
Office
0%
For what time of year / season
Winter
Winter
50%
Spring
Spring
25%
Summer
Summer
0%
Autumn
Autumn
25%
For what style / mood
Casual
0%
Gala
50%
Classic
50%
Avant-garde
0%
Romantic
0%
Sporty
0%
For what age
under 18
0%
18-25 years old
25%
26-35 years old
25%
36-45 years
25%
46+ years old
0%
Any
25%
On the skin
The optimum amount of atomisation on the skin is the balance at which the fragrance reveals itself in its entirety and sounds its best.
Spot
0%
Enter the cloud
0%
1-2 atomisations
100%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Where is the best place to apply the fragrance?
The best places to apply a fragrance are the areas where it will reveal itself most fully and create the most vivid impression.
On the chest
0%
On the wrist
0%
On the knees
0%
On the back of the neck
50%
Behind the ears
0%
On the elbow
0%
On the abdomen
0%
On the back of the hand
0%
On clothes
50%
Не могу оценить
0%
On clothing
The optimum amount of atomisation of the fragrance on clothes, at which it reveals the best quality of the fragrance.
Spot
0%
Enter the cloud
0%
1-2 atomisations
100%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Associations
Perfume associations are the emotions and images that pop into the imagination when you perceive its unique notes and accents
Freshness
0%
Exoticism
0%
Luxury
50%
Euphoria
0%
Passion
50%
Joy
0%
Calm
0%
Excitement
0%
Sadness
0%
Despair
0%
Effect
Fragrances can attract attention and evoke positive emotions, others can leave neutral, and others can cause negative associations and repel people.
Effect
Attracts attention
4
Intensity
The intensity of a fragrance is like its ‘volume’, the degree of intensity and strength with which it is felt around you or on the surface.
Intensity
Very strong
4
Bottle
Bottle
High quality
4
Spray
Spray
High quality
4
Packaging quality
Perfume bottle packaging quality is about protection and aesthetic appeal, including strength, reliability, design and materials. High quality ensures the safety and security of the product, a good first impression and attractiveness
Packaging quality
High quality
4
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Reviews
Average rating
4.0
2 ratings
2 comments
5
0%
4
100%
3
0%
2
0%
1
0%
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4/5
4
The fragrance is definitely interesting, but it already has a certain maturity and character. Patchouli with vanilla is a classic, but it always works wonderfully!! This combination has its own complexity and hints of nobility. It's calm, but at the same time, it smells really high-quality
4/5
4
This scent is warm and floral, with a light touch of powdery honey. But then in the drydown, there's an unexpected twist - sharp patchouli is hiding in there. Such an interesting contrast, just amazing! 🌸
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