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Choice Power joined the The Body Shop portfolio in 2022. By character, a feminine fragrance drawing from the spicy, wood, and fruit families. One of the scents from the Choice collection. The fragrance is presented as eau de toilette.
Produced in the United Kingdom, where perfumery has long been elevated to an art form. A rich, layered composition that reveals itself differently depending on your mood and the time of day.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences
A light and elegant fragrance with harmonious richness—the perfect balance between the depth of eau de parfum and the freshness of cologne
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The note pyramid of Choice Power evolves as an expressive line of development, where accents shift with precision and warmth. The style of The Body Shop comes through from the opening to the final trail. Nothing here feels random, and the structure feels complete all the way through. Eau de toilette emphasizes a balanced rhythm of unfolding.
Right at the start you meet sweet-fresh fruity top note: Red Fruits. This single 1 note shapes sweet sensation of summer nectar that is impossible to miss.
When the opening settles you meet Saffron keeping a cinnamon-nutmeg direction. At the foundation the composition is fixed through Patchouli, extending a earthy woody-resinous trail.
The profile is feminine, which sharpens how the fragrance is perceived.
From the group perspective the structure relies on Fruit, Spicy and Wood. Within olfactory families the fragrance belongs to Fruit, Spicy and Wood.
Overall Choice Power reads as a cohesive composition — the start forms character, the central phase adds depth, and the final phase leaves a stable imprint. These are the scent structures best experienced through real development.
| Gender | Female |
| Brand | The Body Shop |
| Segment | Massmarket perfumery |
| Country | United Kingdom |
| Website | https://www.thebodyshop.ru |
| Year of production | 2022 |
| Status | Produced |
| Concentration | Eau de toilette |
| License holder | Natura &Co |
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