Brand «100BON»

Revolution of Purity in the World of Niche Perfumery

The French brand 100BON, founded in 2017 by Nicolas and Raphaël Hervy, is a breath of fresh air in the world of exquisite fragrances. Its philosophy, reflected in the very name ("bon" in French means "good"), is based on the principles of 100% naturalness, transparency, and respect for the environment. The founders, with experience in major perfume corporations, aimed to create a brand that would reject synthetic fixatives, colorants, and parabens, proving that clean perfumery can be long-lasting, multifaceted, and incredibly beautiful.

Ethical DNA: How 100BON Fragrances Are Created

The brand has completely abandoned industry-standard components that cause allergies or pollute nature. Instead, it uses top-tier essential oils and absolutes obtained through sustainable practices. The packaging also aligns with this ideology: bottles are made from recycled glass, caps from eco-friendly cork, and labels printed on handmade paper using water-soluble inks. This conscious approach has made 100BON not just a perfume house, but a whole movement towards ethical luxury.

A distinctive feature is the pricing policy. Despite using expensive natural ingredients and working with leading perfumers from the Grasse region, the brand strives to make its fragrances accessible, breaking the stereotype that quality niche perfumery must cost a fortune.

The Talented Nose Behind the Creations

Despite its youth, 100BON has attracted outstanding perfumers, whose skills shine in this new, clean paradigm. Among them are Mathieu Nardin, known for his virtuoso mastery of natural chords, and Karine Vinchon-Spehner, creator of exquisite and emotional compositions. Together with masters such as perfumers from Robertet and Serge de Oliveira, they create fragrances that surprise even seasoned connoisseurs with their brightness and naturalness.

Iconic Fragrances to Start Your Journey With

The brand's catalog is an exciting journey through pure, unadulterated notes. The bestseller and true signature is the gentle and cozy Tonka & Amande Absolue — an almond-vanilla embrace with the warmth of tonka beans. For freshness lovers, Bergamote & Rose Sauvage is perfect, where juicy bergamot acidity meets wild, non-cloying rose.

Tea chords are especially beloved. The exquisite Thé Anglais & Bergamote Boisée evokes a five o'clock tea time, while the invigorating Thé Matcha & Menthe Givrée is a sip of coolness with green matcha notes. Those seeking unique powdery scents often choose the ethereal Mimosa & Héliotrope Poudré.

How to Distinguish an Authentic 100BON Bottle

The authenticity of 100BON fragrances is guaranteed by several details. Pay attention to the signature bottle made of matte recycled glass with minimalist geometry. The label should be on textured handmade paper, with composition and batch information clearly printed. The brand's genuine fragrances do not have a sharp chemical undertone in the first seconds after spraying—they open up immediately with clean, clear notes. They are sold on the brand's official website and in authorized multi-brand niche boutiques worldwide.