How to choose a perfume as a gift and not get it wrong
Perfumes seem like the perfect gift until you're standing in front of a display with a hundred bottl...
Founded in 2015 in New York by creative directors Karl Bradl and Carlos Quintero, the Nomenclature brand announced itself from the very first days as a revolutionary in the world of niche perfumery. Its name, translating to "nomenclature" or "system of names," is not just a play on words. It is a manifesto reflecting the essence of the brand's philosophy: the exploration and celebration of those very synthetic molecules that form the invisible framework of modern perfumery. "You may not know their names, but you know their scents," goes the brand's slogan, inviting you into a world where science meets emotion.
The concept of Nomenclature challenges traditional canons. Instead of hiding synthetic components deep within the pyramid, the brand brings them to the forefront, making each composition's central hero. Each fragrance is an ode to a specific captive or synthetic material, around which, like an axis, the entire architecture of the scent is built. This approach transforms perfumery from art into an exact science, and then back into art, creating unique, minimalist, and strikingly contemporary olfactory statements.
Interestingly, Nomenclature began its journey not with full-fledged perfumes, but with fragrances specifically designed for layering—layering onto other perfumes to create unique combinations. However, the founders soon realized that the potential of their concept was much broader. The brand made an evolutionary turn, preserving the scientific approach but directing it toward creating self-sufficient, complex, and complete compositions. Today, Nomenclature fragrances are not tools for mixing, but independent works that speak the language of pure lines, clear accords, and intellectual elegance.
To realize their bold concept, Karl Bradl and Carlos Quintero attracted a constellation of outstanding contemporary perfumers. Each brought their unique vision to the brand, working within the given "molecular" doctrine.
A true breakthrough and signature scent of the brand was the fragrance shi_sõ, created by the legendary Bertrand Duchaufour in 2017. At its heart is glycoolieral, a material with a pure, fresh, almost metallic aldehydic sound, which Duchaufour transformed into a hypnotic and abstract composition.
Effectively, the brand's in-house "scientist" can be called perfumer Frank Voelkl, who created a whole series of hits for Nomenclature. These include the woody-spicy holy_wood, dedicated to the material clearwood; the pure and modern adr_ett based on helvetolide musk; the fruity-green lumen_esce with violettyne; and the sunny efflor_esce, at whose heart is paradisone, a relative of hedione.
The talent of Patricia Choux gave the world the cold amber-woody orb_ital based on orbittone and the delicate powdery iri_del, revealing the beauty of iris aldehyde.
Particular attention deserves the fragrance fluo_ral by Nathalie Feisthauer. This composition, built around the cult material calone from the 90s with its aquatic-fruity sound, received the prestigious FiFi Russian Fragrance Awards 2019 in the Exclusive Niche category, confirming the brand's recognition by industry experts.
Where to start getting acquainted with the Nomenclature universe? Fans and critics unanimously recommend several compositions that have become true icons of the brand.
An absolute hit is the already mentioned shi_sõ, hypnotic and minimalist, long considered the brand's signature scent. Those who love deep woody accords should pay attention to the mystical holy_wood. For those seeking tenderness and purity, the musky adr_ett is perfect. And for connoisseurs of bright, almost neon perfumery experiences, the award-winning fluo_ral was created.
It's also worth not overlooking other popular creations: the psychedelic psy_cou (another work by Voelkl, dedicated to coumarin), the tropical Para-iso based on exotic quincester, or the cool, like cosmic vacuum, orb_ital. Each of them is a clearly formulated idea, a complete olfactory formula.
The brand's philosophy is reflected in every element, including design. Nomenclature bottles are styled after the classic Erlenmeyer flask—a symbol of scientific experimentation. This minimalist, geometric vessel made of thick glass lacks any decorations, emphasizing the content—the perfume itself. It is available in two volumes: 50 and 100 ml, corresponding to a practical and modern approach. The packaging is also kept in the spirit of laboratory purity and simplicity, highlighting that the main thing here is not the label, but the essence.
Nomenclature perfumery is created for the modern, educated, and demanding connoisseur. It is the perfect choice for those tired of classic French floral bouquets and seeking new, intellectual forms of expression through scent. The brand has resonated with fans of "molecular" perfumery but offered it a more artistic, New York hipster interpretation. Its fragrances are chosen by people who value minimalism, clarity of thought, innovation, and are ready to engage in a dialogue with perfume as a work of conceptual art.
Nomenclature is not just a brand; it is a manifesto. A manifesto that beauty can be born in a test tube, that synthetic does not mean artificial, and that a scientific approach can be passionate and inspiring. In less than a decade, it has established itself as one of the boldest and most consistent voices in contemporary niche perfumery, inviting everyone to become not just a consumer, but an explorer of the invisible world of molecules and meanings.
| Number of fragrances | 18 |
| Collections (1) | Modern Eclectics |
| Segment | Niche perfumery |
| Founded | 2015 |
| Official website | http://www.nomenclature.nyc |
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