The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Solar Impulse — a 2000 fragrance that needs no introduction. This is a feminine fragrance rooted in the fruit and floral families. From the Body shimmers collection; released as fragrant mist.
Behind this fragrance stands the United Kingdom and its rich perfumery heritage. A rich, layered composition that reveals itself differently depending on your mood and the time of day.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences
A weightless, fragrant veil with a light concentration delicately refreshes the skin and gives a feeling of cleanliness and comfort
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The olfactory structure of Solar is built as a layered story, where layers reveal themselves without rush and without gaps. The creative approach of Impulse is clear in details that define the fragrance identity. Every decision feels deliberate, and the composition keeps a clear direction. Fragrant mist sets the depth and body this composition needs.
At olfactory-group level the composition is built around Fruit, Floral and Whiteflower. Within olfactory families the fragrance belongs to Floral and Fruit.
When the pyramid is blended into one block the fragrance opens as a single chord with a multi-layered petal mood: Berries, Freesia and Rose. Here 3 notes sound as one coherent layer, building the effect of a living bouquet that keeps the opening compact and balanced.
The inner phases are perceived as a gradual shift without abrupt breaks, which gives the structure continuity.
The internal accord map is driven by these accords: Floral and Fruit without random overlap. The stylistic positioning is feminine, which makes the scent profile easier to read.
In summary Solar sounds complete from start to finish — the first stage creates momentum, the heart develops the core line, and the final phase leaves a stable imprint. These are the scent structures best understood on skin.
| Gender | Female |
| Brand | Impulse |
| Segment | Massmarket perfumery |
| Country | United Kingdom |
| Website | http://www.impulsefragrances.co.uk |
| Year of production | 2000 |
| Status | Produced |
| Concentration | Fragrant mist |
| License holder | Unilever |
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