The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
In 1990, Guerlain introduced Shalimar Eau de Parfum — a fragrance that's hard to forget. A feminine fragrance rooted in the east family. Part of the Shalimar collection, available as eau de parfum.
Brand country — France: a place that truly knows its way around a great scent. A rich, layered composition that reveals itself differently depending on your mood and the time of day.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months
The composition of Shalimar Eau de Parfum is built as a continuous scent journey, where notes flow without rush and without gaps. The signature of Guerlain comes through in details that define the fragrance identity. No excess details, only what works, and the structure feels complete all the way through. Eau de parfum keeps a balanced rhythm of unfolding.
Right at the start you detect radiant lemon-bergamot opening notes: Bergamot, Cedar, Citrus accord and Lemon. Exactly these 4 notes form a burst of citrus freshness that is impossible to miss.
When the opening settles you sense Iris, Jasmine, Patchouli, Rose and Vetiver keeping a opulent floral direction.
The accord architecture is driven by these accords: Animalistic, Balsamic, Citrus and Gourmet without random overlap. Secondary accord layers such as Floral, Musc, Wood and Powdery enrich the profile without taking over.
At the note-group layer the composition is built around Citrus, Wood, Floral and Whiteflower. The framework further includes Animals, Balsamic, Leather and Spicy.
Overall Shalimar Eau de Parfum holds a coherent structure — the start forms character, the central phase adds depth, while the drydown anchors the memory. This is the type of composition best understood on skin.
| Gender | Female |
| Brand | Guerlain |
| Segment | Luxury perfumery |
| Country | France |
| Website | http://www.guerlain.com |
| Year of production | 1990 |
| Status | Produced |
| Concentration | Eau de parfum |
| License holder | LVMH |
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