The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Wave Shimmer joined the Hollister portfolio in 2019. A feminine fragrance rooted in the fruit and floral families. Created within the Wave collection and available in eau de toilette.
the United States is where this fragrance comes from — and it shows. Wave Shimmer Hollister — the choice of those who appreciate depth and character in every detail.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A light and elegant fragrance with harmonious richness—the perfect balance between the depth of eau de parfum and the freshness of cologne
Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months
The scent of Wave Shimmer is shaped as an expressive line of development, where notes flow without rush and without gaps. The signature of Hollister comes through from the opening to the final trail. No excess details, only what works, and the composition keeps a clear direction. Eau de toilette supports the right density and pace of development.
From the first breath you sense sweet-fresh fruity first notes: Blackcurrant, Carambola, Quince and Sorbet. These 4 notes form thrilling fruity juiciness that anchors the first impression immediately.
When the opening settles you notice Hibiscus, Orchid and Poppy carrying a harmonious floral direction.
The internal accord map rests on these accords: Floral, Fruit, Wood and Amber without random overlap. The profile is feminine, which sharpens how the fragrance is perceived.
At olfactory-group level the profile is anchored in Fruit, Sweet, Floral and Ambery. The palette also extends to Wood and Whiteflower. At family level the fragrance belongs to Floral and Fruit.
Overall Wave Shimmer holds a coherent structure — the first stage creates momentum, the middle layer carries the identity, and the base secures the trail. This is the type of composition best understood on skin.
| Gender | Female |
| Brand | Hollister |
| Segment | Premium perfumery |
| Country | United States |
| Website | http://www.hollisterco.com |
| Year of production | 2019 |
| Status | Produced |
| Concentration | Eau de toilette |
| License holder | Inter Parfums |
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