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Eau de parfum
Jorum Studio Askr
Gender:
Unisex
Segment:
Lux perfumes
Fragrance information:
Askr Eau de Parfum Jorum Studio
Askr is a unisex fragrance by Jorum Studio, released in 2024.
This eau de parfum has a woody character and a very strong sillage. It was created for those who appreciate complex, textured and unconventional compositions.
Jorum Studio was founded in Scotland in 2019 by Euan McCall as an artistic perfume house.
The brand's DNA is built around exploring natural materials, unexpected combinations and the desire to turn fragrance into an independent emotional statement.
Askr continues this approach: it does not smell like a simple woody perfume, but rather like a multilayered composition with green, mineral, balsamic and earthy, mossy nuances.
The Character and Scent Profile
At the heart of Askr is dry woodiness surrounded by cool greenery and smoky-mineral nuances.
Angelica and galbanum add a spicy, herbal bitterness, while ash creates a striking charred-surface effect.
Calamus, Sichuan pepper and salt make the scent more transparent, cool and energetic.
As the composition unfolds, it becomes deeper and calmer.
Atlas cedar, elm, papyrus, vetiver and dry woods form a strict framework, while iris and chamomile soften it with a powdery, herbal nuance.
Oakmoss, hay, copaiba balsam, elemi and grey amber add volume, a subtle natural dampness and a persistent warm aftertaste.
Projection and Wearability
Askr is a fragrance with noticeable projection: its very strong sillage develops especially well outdoors and in cool weather.
It will appeal to women and men who enjoy green woody compositions without obvious sweetness or the familiar smoothness of conventional perfumery.
This expressive fragrance is well suited to autumn, early spring, evening outings and occasions when you want to leave a memorable aromatic impression.
Because of its high intensity, Askr is best tested on the skin and given time to develop.
The database does not provide precise recommendations for the number of sprays on skin or clothing, so it is best to start with a small amount and gradually assess the strength of the sillage.
On fabric, the woody-mineral accord may last longer than on skin.
The Perfumer and Brand Style
The composition was created by Euan McCall, founder and lead perfumer of Jorum Studio.
His work on Askr highlights the brand's signature interest in natural textures: what matters here is not only the individual notes, but also the sensation of the materials themselves — dry wood, herbs, ash, moss and minerals.
Askr is a fine example of how niche perfumery can approach the woody family in an unconventional way.
Instead of the expected warm softness, the composition offers a wilder, cooler and more artistic vision, making it particularly appealing to fans of experimental releases and olfactory discoveries.
Similar Fragrances
For further exploration of unusual woody and natural compositions, consider P. Frapin & Cie Parfums Paradis Perdu.
Anna Zworykina Perfumes My Vanilla and Strangers Parfumerie Virginia are also suitable for comparison, although each of these fragrances offers its own interpretation of green, woody and atmospheric accords.
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