The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
L'Artiste Lomani, brought to life in 2009, sits firmly in the category of a masculine fragrance, falling within the floral family. Concentration — eau de toilette: exactly what it needs to be.
The home of this fragrance is France. L'Artiste Lomani unfolds gradually, effortlessly, and with great refinement — a perfect choice for day or evening.
A scent you'll want to wear again and again — discovering something new every time. The official website of Lomani — http://www.demeterfragrance.com.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences
A light and elegant fragrance with harmonious richness—the perfect balance between the depth of eau de parfum and the freshness of cologne
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The olfactory structure of L'Artiste is shaped as a cohesive olfactory arc, where layers reveal themselves without rush and without gaps. The signature of Lomani comes through in details that define the fragrance identity. No excess details, only what works, and the structure feels complete all the way through. Eau de toilette keeps the depth and body this composition needs.
From the first breath you detect invigorating sunny first notes: Lavender, Lemon and Tangerine. These 3 notes form a burst of citrus freshness that is impossible to miss.
At the core of development you notice Cedar, Coriander, Juniper, Patchouli and Vetiver carrying a velvety sandalwood direction.
The internal accord map is shaped by these accords: Aromatic, Citrus, Wood and Amber forming a compact and readable structure. Background accords such as Spicy expand the olfactory volume in the background.
At olfactory-group level the profile is anchored in Green, Citrus, Wood and Spicy. The framework further includes Ambery, Earthy / Mossy, Floral and Whiteflower.
Taken together L'Artiste reads as a cohesive composition — the first stage creates momentum, the central phase adds depth, and the base secures the trail. This is the type of composition best experienced through real development.
| Gender | Male |
| Brand | Lomani |
| Segment | Massmarket perfumery |
| Country | France |
| Website | http://www.lomani-parfums.com |
| Year of production | 2009 |
| Status | Produced |
| Concentration | Eau de toilette |
| License holder | Parfums Parour |
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