The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
360° Green Perry Ellis, brought to life in 2013, sits firmly in the category of a masculine fragrance, belonging to the spicy and fern families. The fragrance belongs to the 360 ° collection. Available as eau de toilette.
Produced in the United Kingdom, where perfumery has long been elevated to an art form. 360° Green Perry Ellis unfolds gradually, effortlessly, and with great refinement — a perfect choice for day or evening.
The fragrance is highly persistent and lasts on the skin for up to 8–10 hours, gradually revealing its notes and allowing you to enjoy the full bouquet throughout the day
The scent is clearly present near you, but it does not fill the entire space
The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences
A light and elegant fragrance with harmonious richness—the perfect balance between the depth of eau de parfum and the freshness of cologne
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The composition of 360° Green unfolds as a cohesive olfactory arc, where notes flow smoothly and sequentially. The style of Perry Ellis comes through in details that define the fragrance identity. No excess details, only what works, and the structure feels complete all the way through. Eau de toilette keeps a balanced rhythm of unfolding.
The accord architecture is built around these accords: Aromatic, Citrus, Gourmet and Fruit forming a compact and readable structure. Background accords such as Wood, Spicy and Marine enrich the profile without taking over.
When the structure is mixed the fragrance opens as a single chord with a expressively spicy mood: Cardamom, Grapefruit, Green Apple, Marine accord, Moss, Sage and Tonka bean.
The middle and base stages are perceived as a continuous motion from lift to depth, which preserves the scent identity through drydown.
At olfactory-group level the profile is anchored in Spicy, Citrus, Fruit and Aquatic. It also reaches into Earthy / Mossy, Aromatic and Wood.
Taken together 360° Green sounds complete from start to finish — the start forms character, the central phase adds depth, and the base secures the trail. These are the scent structures best understood on skin.
| Gender | Male |
| Brand | Perry Ellis |
| Segment | Premium perfumery |
| Country | United Kingdom |
| Website | http://www.perryellis.com |
| Year of production | 2013 |
| Status | Produced |
| Concentration | Eau de toilette |
| License holder | Falic Fashion Group |
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