The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Eau de parfum
Aaron Terence Hughes Supernova
Gender:
Unisex
Segment:
Lux perfumes
Fragrance information:
Supernova — Citrus Energy with Character
Supernova by Aaron Terence Hughes is a unisex fragrance released in 2024 in Eau de Parfum concentration.
The fragrance is part of the Citrus Collection, combining bright citrus freshness, juicy fruity accords and an expressive chypre base.
It is a fragrance for those who enjoy distinctive compositions with plenty of momentum and a memorable drydown.
Supernova unfolds with energy, modernity and confidence: its fresh opening gradually gains volume, acquiring a marine coolness, fruity juiciness and a warm musky-woody depth.
The Brand’s History and Style
The fragrance was created by the British niche house Aaron Terence Hughes, founded in 2019.
The brand is known for its rebellious spirit, bold presentation and desire to create charismatic fragrances with a strong presence, so Supernova naturally continues its recognizable aesthetic.
The composition was created by Aaron Terence Hughes, the brand’s founder and perfumer.
In his signature style, fresh and easily recognizable accords receive a rich, almost cinematic development, while the finish lingers on the skin longer than one might expect from a citrus fragrance.
Character and Development on the Skin
At first, Supernova smells sparkling and juicy: the citrus accord creates a sensation of a cool burst of energy.
It then becomes fruitier and more airy, while a marine note adds transparency and a light salty nuance.
The final stage is the most expressive and long-lasting. White musk, grey amber, oakmoss, patchouli and ginger create a deep trail with a clean, woody-mossy and subtly spicy character.
As a result, the fragrance does not remain simply fresh: it gains a seductive density and a distinctive personality.
Who Supernova Is For and When to Wear It
Supernova is positioned as a unisex fragrance and develops equally impressively on women’s and men’s skin.
It can be chosen for active days, walks, travel, meetings and occasions when you want to make an impression without heavy sweetness.
The composition smells best in warm weather, transitional seasons and on cool summer evenings.
Its very strong sillage makes the fragrance noticeable, so it is best applied with care: precise recommendations for the number of sprays on skin and clothing have not been provided for this release.
Similar Fragrances
With its combination of fruity freshness, sparkling citrus and an expressive base, Supernova may appeal to fans of Creed Aventus.
For further exploration of a similar mood, you may also consider Rancé 1795 Heroique and Creed Aventus 10th Anniversary, comparing their intensity, fruity nuances and sillage character.
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