The art of perfume marketing: how fragrance is sold
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Summer Limes Floris, introduced to the world in 2003, is classified as a unisex fragrance, falling within the musk, floral, and citrus families. The fragrance is presented as eau de toilette.
Brand country — the United Kingdom: a place that truly knows its way around a great scent. A rich, layered composition that reveals itself differently depending on your mood and the time of day.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences
A light and elegant fragrance with harmonious richness—the perfect balance between the depth of eau de parfum and the freshness of cologne
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The composition of Summer Limes is shaped as a cohesive olfactory arc, where layers reveal themselves smoothly and sequentially. The style of Floris is evident in details that define the fragrance identity. Nothing here feels random, and the composition keeps a clear direction. Eau de toilette supports the depth and body this composition needs.
At olfactory-group level the profile is anchored in Citrus, Floral, Musk and Whiteflower. At family level the fragrance belongs to Citrus, Floral and Musk.
In the top tier you detect sparkling citrus first notes: Lemon and Lime. Exactly these 2 notes set a sensation of cool purity that anchors the first impression immediately.
In the central layer you meet Lemon Blossom and Lime blossom carrying a harmonious floral direction. In the final layer the structure settles through musk, reinforcing a warm skin-like trail.
The internal accord map rests on these accords: Citrus, Floral and Musc forming a compact and readable structure. The stylistic positioning is unisex, which makes the scent profile easier to read.
In summary Summer Limes reads as a cohesive composition — the first stage creates momentum, the middle layer carries the identity, and the base secures the trail. These are the scent structures best understood on skin.
| Gender | Unisex |
| Brand | Floris |
| Segment | Luxury perfumery |
| Country | United Kingdom |
| Website | http://www.florislondon.com |
| Year of production | 2003 |
| Status | Limited edition |
| Concentration | Eau de toilette |
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