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Home Fragrances Giorgio Armani Armani Prive Les Editions Couture Charm
Bottle photo Giorgio Armani
Bottle photo Giorgio Armani
Image Giorgio Armani
Image Giorgio Armani
Eau de parfum

Giorgio Armani Charm

Gender image: Female
Gender:
Female
Segment image
Segment:
Lux perfumes
Fragrance information:

Charm Giorgio Armani, introduced to the world in 2017, is officially considered a feminine fragrance, belonging to the wood, musk, and floral families. The talent of Alberto Morillas is written all over this bottle. Charm — a proud member of the Armani Prive Les Editions Couture collection. An eau de parfum — light-footed, but utterly unforgettable.

Italy is where this fragrance comes from — and it shows. A rich, layered composition that reveals itself differently depending on your mood and the time of day.

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Key fragrance characteristics

Better suited for:
Girls and women
Very high fragrance longevity

The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes

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Sillage
Extremely noticeable

The scent will linger in the air even after its wearer has left.

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Style
Solemn

The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image

Solemn
Concentration
Eau de parfum

A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail

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Fragrance seasonality
Autumn - Winter

Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months

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Perfume information

Description of the composition

The olfactory structure of Charm is shaped as a living composition, where layers reveal themselves without rush and without gaps. The signature of Giorgio Armani is recognizable in the way notes appear and fade. Every decision feels deliberate, and the fragrance holds its character from opening to trail. Eau de parfum supports a balanced rhythm of unfolding.

At olfactory-group level the structure relies on Citrus, Floral, Balsamic and Wood. It also reaches into Green, Musk, Gourmet and Whiteflower. At family level the scent maps to Floral, Musk and Wood.

As soon as the fragrance opens you detect invigorating sunny opening notes: Bergamot and Iris.

In the heart you notice Frankincense, Guaiac wood and Tea holding a deep balsamic direction.

The accord profile is shaped by these accords: Balsamic, Citrus, Musc and Wood forming a compact and readable structure. Additional accords such as Powdery and Spicy enrich the profile without taking over. The stylistic positioning is feminine, which makes the scent profile easier to read.

Overall Charm sounds complete from start to finish — the opening sets direction, the central phase adds depth, and the base secures the trail. These are the scent structures best understood in wear.

Perfumers

Gender Female
Brand Giorgio Armani
Segment Luxury perfumery
Country Italy
Website https://armanibeauty.com
Year of production 2017
Status Produced
Concentration Eau de parfum
License holder L'Oréal

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Composition pyramid

Note photo Bergamot
Bergamot
Note photo Iris
Iris
Note photo Frankincense
Frankincense
Note photo Guaiac wood
Guaiac wood
Note photo Tea
Tea
Note photo Musk
Musk
Note photo Patchouli
Patchouli
Note photo Vanilla
Vanilla

Top notes

Bergamot Iris

Heart notes

Frankincense Guaiac wood Tea

Base notes

Musk Patchouli Vanilla

Families

Family Floral Floral
Family Musk Musk
Family Wood Wood

Fragrance characteristics

based on 1 opinion
Chords
Relevance
Dosage
Perception
Appearance quality
Similar
Persistence
The persistence of a fragrance is determined by how long it can be felt. It is a characteristic associated with ingredients that evaporate slowly. Persistence depends on the physical properties of the perfume ingredients—mainly their volatility and environmental factors such as temperature and humidity.
Persistence
Very high (more than 12 hours)
5
Sillage
Imagine a light cloud of fragrance that, like an aeroplane trail, remains in the air after your appearance. This is the sillage - a subtle or vivid imprint left by the most diffuse element of a perfume composition. The sillage can be almost invisible when it is felt only by you and those around you. Or it can be so expressive that its presence is noticed even long after you have left.
Sillage
Very conspicuous
5
Complexity and depth
The complexity of a fragrance is the number and variety of notes that create a unique composition. A complex fragrance contains many different notes that reveal themselves on the skin. The depth of a fragrance is the richness and intensity of the fragrance. Fragrances with a deep composition include heavy and powerful notes that stay on the skin longer and affect others over long distances.
Complexity and depth
Medium and varied
2
Gender
This scale depicts gender focus and demonstrates how the brand positions the fragrance - as masculine, feminine or universal.
Male
0%
Unisex
0%
Female
100%
What kind of event
Date
50%
Wedding
0%
Sport
0%
Sleep
0%
For party
50%
For every day
0%
Sex
0%
For Holiday
0%
Theatre
0%
Office
0%
For what time of year / season
Winter
Winter
50%
Spring
Spring
0%
Summer
Summer
0%
Autumn
Autumn
50%
For what style / mood
Casual
0%
Gala
50%
Classic
50%
Avant-garde
0%
Romantic
0%
Sporty
0%
For what age
under 18
0%
18-25 years old
0%
26-35 years old
50%
36-45 years
50%
46+ years old
0%
Any
0%
On the skin
The optimum amount of atomisation on the skin is the balance at which the fragrance reveals itself in its entirety and sounds its best.
Spot
0%
Enter the cloud
0%
1-2 atomisations
100%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Where is the best place to apply the fragrance?
The best places to apply a fragrance are the areas where it will reveal itself most fully and create the most vivid impression.
On the chest
0%
On the wrist
0%
On the knees
0%
On the back of the neck
50%
Behind the ears
0%
On the elbow
0%
On the abdomen
0%
On the back of the hand
0%
On clothes
50%
Не могу оценить
0%
On clothing
The optimum amount of atomisation of the fragrance on clothes, at which it reveals the best quality of the fragrance.
Spot
0%
Enter the cloud
0%
1-2 atomisations
100%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Associations
Perfume associations are the emotions and images that pop into the imagination when you perceive its unique notes and accents
Freshness
50%
Exoticism
0%
Luxury
50%
Euphoria
0%
Passion
0%
Joy
0%
Calm
0%
Excitement
0%
Sadness
0%
Despair
0%
Effect
Fragrances can attract attention and evoke positive emotions, others can leave neutral, and others can cause negative associations and repel people.
Effect
Attracts attention
4
Intensity
The intensity of a fragrance is like its ‘volume’, the degree of intensity and strength with which it is felt around you or on the surface.
Intensity
Very strong
4
Bottle
Bottle
High quality
4
Spray
Spray
High quality
4
Packaging quality
Perfume bottle packaging quality is about protection and aesthetic appeal, including strength, reliability, design and materials. High quality ensures the safety and security of the product, a good first impression and attractiveness
Packaging quality
High quality
4
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